Function:
Marketing
Reports to:
Brand Manager
Level:
Exec (green)
Location:
Leeds (Colton)
Role Purpose
You will create and execute Gym King's marketing vision to ensure our community feels valued and connected. You will be responsible for developing and executing marketing strategies across brand, product, and partnerships with a specific focus on social media channels.
You will have a passion for fast-paced, high impact work with the ability to execute social strategies that drive real results. Creating captivating content that engages communities and builds brand loyalty.
Responsibilities
· Responsible for managing the Gym King's marketing output with a specific focus on social media channels; Instagram, Facebook, TikTok, X, and YouTube
· Lead aspects of developing and executing marketing strategies across brand, product, and partnerships against our marketing calendar
· Build an organic social discipline, creating a long-term and cost-effective solution to building brand awareness, driving new customer growth and ongoing loyalty and engagement
· Briefing and managing content assets (primarily stories & feed posts)
· Working with the team to own the brand voice across marketing channels so that it is consistent and reflects our brand positioning and serves both brand and audience needs.
· Direct Line Management for a Marketing Executive.
· Analysis of cultural, community, media, and market trends to inform strategic and creative development for content.
· Lead measurement plan to ensure that the content strategy is evaluated correctly and demonstrates business and brand value
· Remaining reactive to key events, customer moments, national days, and TV relevant to our audience
· Identifying creative opportunities, briefing & capturing content, and attending shoot days
About you
· Professional experience in marketing or social media management in an agency or in-house (minimum of 2 years)
· Experience in managing a marketing or social media team with ability to scale team growth
· Proven ability in developing marketing & social content strategies for brands to meet the needs for their business and target audiences
· Experience in briefing & managing content assets
· Tik Tok Shop experience
· Advanced knowledge of all major social media platform and publishing & analytic tools
· Dynamic communication skills with the ability to think strategically
· Great problem-solving skills and ability to troubleshoot quickly
· Team player, kind and brings positive attitude
· Willingness to travel when required
· Skills in Photoshop, Premier Pro, Canva and photography is desirable
Gym King values:
· Fearless
· Focussed
· Driven
· Resilient
· Team Player
The successful candidate will demonstrate behaviours that are aligned to these values.
Benefits:
* Salary commensurate with experience
* 25 days holiday (plus bank holidays) option to 'buy' up to 2 extra days
* Free onsite parking
* Relaxed and friendly working environment
* 50% Gym King discount for staff, friends & family
* 10 days sick pay (after completion of probationary period)
* Hybrid working (1 day a week work from home, usually on a Wednesday)
* Health Cash Plan (after completion of probationary period)
* GK profit related bonus scheme
* Flexible start (between 08:00-10:00) & finish (between 16:00 – 18:00) times
* Staff shop with heavily discounted sample Gym King products
* Cycle to Work
* Fully paid for annual staff party
Working hours:
Due to the nature of this role, the hours will be full time (37.5 hours per week) Monday-Friday, although a flexible approach is required at times to meet the needs of the role.
Location:
This role is based at Unit 6 Temple Point, Bullerthorpe Lane, Colton, Leeds LS15 9JL. 2 minutes off the M1, J46. 20 minutes from Leeds station. National and international travel may be required.