Google Growth Specialist
Staffline Ireland are recruiting for a Google Growth Specialist on behalf of leading Web and Digital Marketing company. This is a fantastic opportunity to further your career with a forward thinking, dynamic company.
Responsibilities:
* Plan, build and optimise campaigns across Search, Performance Max, Shopping, Display, YouTube (as appropriate).
* Ongoing optimisation: search terms, keyword strategy, negatives, bids/budgets, audiences, creative testing, landing page feedback.
* Improve efficiency against agreed KPIs (ROAS/CPA/leads/revenue), with clean, client-friendly reporting.
* Run technical SEO audits (crawl/indexation, site architecture, internal linking, CWV basics, schema opportunities).
* Keyword research, content mapping, on-page optimisation, and prioritised SEO roadmaps.
* Collaborate with dev/content team to ship fixes and improvements (tickets, acceptance criteria, QA).
* Implement/maintain conversion tracking with GA4 + GTM (events, enhanced conversions where applicable).
* Validate attribution and data quality, troubleshoot tracking issues, and keep a measurement playbook per client.
* Build reporting in Looker Studio (or equivalent) that ties activity to outcomes.
* Own Google channel strategy per client: quarterly plans + monthly performance updates.
* Explain results in plain English and provide clear next actions.
* Any other duties role may involve.
Person Specification:
* Hands-on experience managing Google Ads accounts end-to-end (strategy → build → optimise → report).
* Working knowledge of SEO (technical + on-page + content planning).
* Strong analytical mindset: comfortable in GA4, interpreting trends, and making decisions from data.
* Comfortable using: Google Ads, GA4, GTM, and reporting dashboards (e.g., Looker Studio).
* Clear communication: you can explain performance to both marketers and business owners.
Desirable Criteria:
* eCommerce experience (Merchant Center, Shopping feeds, PMax).
* Experience with online online competition / prize giveaway businesses
* CRO mindset (landing page testing ideas, messaging alignment, UX feedback).
* Experience across multiple verticals (agency background).
* Google certifications (Search/Display/Measurement) and/or Google Partner environment.
* Familiarity with common SEO toolsets (SEMrush/Ahrefs/Screaming Frog, etc.).
The Rewards
The successful Google Growth Specialist will enjoy a competitive salary depending on experience plus:
* Free parking
* Flexible working options
* Dedicated social events
* Pension
* Hybrid working
Location
The Google Growth Specialist role will be based in County Tyrone with the potential of hybrid working.