Overview
Job Description
Customer Insight and Research Manager - Pontypridd, South Wales
Salary: £37,200
Basis: Full time
Equal Opportunities At Transport for Wales we value diversity. It makes us stronger, helps us understand our customers better, make better decisions and be more innovative. Everyone's different and has their own perspective so we're building a diverse team that mirrors the communities we serve.
Through this we're determined to be one of Wales' leading inclusive employers. We're creating an inclusive transport network that everyone in Wales can be proud of. We are on a mission to transform transport in Wales and make it future-fit, whether that’s rail, bus, walking or cycling. We want to inspire a nation to change the way it travels so that we all travel more sustainably and help to combat the climate emergency we’re facing.
We are an open and inclusive place to work, where everyone is welcome and our people are supported to reach their full potential. We want to create an environment where our people can grow and succeed.
Responsibilities
* Build a robust, representative insight into the population TfW serves to inform and drive strategic decisions across marketing, customer experience, brand, and wider business planning.
* Lead TfW's approach to research and insight, focusing on travel behaviours and attitudes; become the organisation's subject-matter expert and champion for evidence-based decision-making.
* Lead and develop a collaborative research and insights team by establishing clear processes, standards, and governance to ensure timely, high-quality insights that inform decision-making and drive impact across commercial and strategic priorities.
* Deliver trusted, representative insight into customers, potential customers, and stakeholders by analysing customer demographic and segmentation data to inform key decisions and support commercial and strategic goals.
* Be the trusted subject matter expert by championing and embedding TfW's strategic approach to research and insight, increasing its influence on key decisions and the achievement of commercial and strategic goals.
* Collaborate with key stakeholders to lead the development of TfW's segmentation dashboard by enabling targeted, data-driven decision-making to ensure it becomes a strategic cornerstone of the organisation's research and insight approach.
Qualifications
* Degree in marketing or a related field (including consumer behaviour or market research) or experience of working in a similar role.
* Comprehensive understanding of consumer/customer market research principles and their application in a business environment.
* Experience of assessing complex business requirements and specifying/recommending the most appropriate research approach to deliver representative insight.
* Demonstrable experience of analysing and interpreting quantitative and qualitative data to present findings and make strategic and tactical recommendations.
* Welsh skills: The ability to speak/write Welsh would be advantageous but is not essential. TfW supports and promotes the use of Welsh by employees and encourages development of Welsh skills.
We fully support our people who want to improve their Welsh skills, and personal development for Welsh skills is offered in various ways such as online learning, classroom courses and funding for local community courses.
Next steps / Additional information
Does this role sound like the opportunity you are looking for? See attached Job Description for further details. Transport for Wales is a leader. We are happy to discuss any reasonable adjustments you may need in the recruitment process or as part of the role if you are successful. This advert will close at midnight on the day of the application closing date stated above. We encourage you to submit your application as early as possible. We reserve the right to close this vacancy early if we receive sufficient applications. Note that you must hold the permanent right to work in the UK.
We are not currently able to provide sponsorship.
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