The purpose of this role is to manage the customer database and CRM activity on the size? Group fascia’s (size? Footpatrol and Hip). Managing the marketing channels - Email, Push and SMS, as well as creating best practice, reporting observations, and providing recommendations to key stakeholders within the business.
* Job title - CRM ManagerLocation:
* Working hours - 40hrs per week
* Working pattern - Monday to Friday
What You'll Be Doing:
* Managing all campaigns and driving best practices across the size? Group for E Push and SMS.
* In the role, you will support size? Group CRO with test and learn programs and work closely with the insight team on ROI improvements.
* Improve ROI of campaigns, through better selections, including using available targeting and segmentation tools (e.g., propensity, value segmentation) to best effect as well as creating new targeting techniques.
* Managing the customer database, ensuring that it is cleansed and that we are protecting our deliverability reputation by targeting customers effectively by monitoring IP’S and working with Return Path.
* Work closely with 3rd Party Supplier to ensure optimum use of platforms.
* Work closing with the size? Group CRM team developing key campaigns such as e gift card, staff app and student programmes to drive sessions and sales.
* Work with the Group Head of CRM monitoring group targets and costs on a daily basis as well as organising regular catch ups with other groups leads.
* Defining and implementing segmented and promotional email communication plans including lifecycle programmes and behavioural targeting.
* Implementing measures to reactivate lapsed and dormant customers plus recommending plans for divesting old data.
* Work with the multichannel team to plan promotional email campaigns promoting key product areas and brand messages.
* Continued analysis and measurement of email, push and SMS performance and benchmarking against competitors and other leading retailers for best practice.
* Continuously analysing and reporting site and content performance and recommending improvements and developments.
* As part of the Multi-Channel team, setting a great example to all colleagues of the business.
What We're Looking For:
* Experience of CRM programs is essential.
* Ideally a retail marketing background
* Minimum 2 years line management experience
* Strong stakeholder management
* Digital analytics (GA/web tools)
* University graduate or equivalent marketing qualification is advantageous.
* Strong influencing skills
* Strong organisational skills and a good multi-tasker is essential.
The Company:
Established in 2000, size? has since evolved into one of the most influential, leading streetwear brands that represent a community connected by fashion, music, sport and art. From supplying our customers with all of the finest brands in footwear, apparel and accessories from across the globe for over two decades, the size? brand has grown to include its roster of highly sought-after worldwide exclusive product releases - including collaborations with Nike, adidas Originals, New Balance, Reebok and many more.From showcasing and celebrating all things streetwear and the cultures that influence it through size?collections; to working directly with some of the UK’s most creative universities through size?syllabus, the size? franchises have evolved over the years to help play a core role in connecting us to our customers.
Interested?
If you interested in this position, then press the Apply Now button.
Due to the high volumes of applications our opportunities attract, it takes time to review them all. If you don't hear back within two weeks of you applying, please consider your application to have been unsuccessful on this occasion.
Applications that meet the skills criteria will be contacted for a 1st stage meeting with the talent team. Shortlisted candidates will then be invited to interview with the hiring manager.
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