Global University Systems (GUS) owns and operates one of the world’s most diverse networks of higher education institutions, with over 60,000 students in six countries and a global presence online. Leading UK-based institutions such as The University of Law, London School of Business and Finance (LSBF), Arden University, University Canada West, the University of Applied Sciences Europe and the Berlin-based GISMA Business School are part of the group, which owns four universities and a wide network of language, business and professional schools. As well as the UK and Germany, the group operates institutions in Canada, Ireland, Israel and Singapore.
The opportunity
Are you a seasoned copywriting leader with a passion for innovative storytelling? Join GUS as the Head of Digital Copy and guide a dynamic team of writers, using cutting-edge technologies and trends to create compelling content that connects with prospective students and drives organizational success.
In this role, you'll lead global content initiatives, integrating AI and digital platforms to develop impactful campaigns across multiple channels, including organic, paid, B2B, and new platform features. You’ll foster a modern, creative team, balancing technology with creative expertise to deliver world-class content.
The ideal candidate will have extensive experience in creating engaging content for multinational companies and leading successful creative teams.
Key responsibilities
* Lead the creation of digital copy across multiple channels (SEO, PPC, social, email, etc.), utilising the latest trends, technologies, and AI-driven content.
* Manage and plan agent communication and social media calendars, improving efficiency with innovative tools and methods.
* Optimise team productivity, balancing quality and quantity, and leveraging tools for insightful reports and dashboards.
* Serve as the quality lead, reviewing and approving all content in the CMS workflow.
* Present industry-leading solutions, trends, and insights, shaping the future of copywriting for the next generation of students.
* Foster a culture of innovation, collaboration and forward thinking ideas within the team.
* Evaluate and implement productivity and AI tools to streamline processes and enhance the copywriting workflow.
* Design and lead continuous learning programs on AI, copywriting, and digital content trends.
* Conduct quality control and content audits, ensuring adherence to brand guidelines and leveraging AI insights.
* Promote an inclusive, positive team culture, encouraging innovation and adaptability to digital trends.
* Manage relationships with internal partners and stakeholders, ensuring smooth communication and collaboration.
* Guide and develop the team in modern copywriting techniques, including AI application.
* Collaborate with HR and leadership to recruit, onboard, and develop a skilled team in AI-driven copywriting.
* Address team issues proactively, ensuring a positive, future focused working environment.
Qualifications & education
Essential
* Undergraduate level or equivalent work experience
Desirable
* Digital marketing qualification
* Writing qualification
Requirements
* 7+ years of creative copywriting across various channels, markets, and audiences.
* 3+ years in a leadership or managerial role, successfully managing and mentoring diverse teams.
* Strong research, analytical and data-driven decision-making skills to assess content performance and inform strategies.
* Deep knowledge of emerging technologies like generative AI, automation, and data analytics, with hands-on experience enhancing productivity.
* Exceptional project management abilities, capable of handling multiple projects and ensuring timely, high-quality execution.
* Excellent communication skills, with experience presenting ideas to stakeholders and collaborating across teams.
* Proven experience leading international teams, with a focus on cultural nuances and managing distributed teams.
* Strong strategic and creative problem-solving skills, driving innovation in content and copywriting.
* Proficiency in Microsoft Office, project management tools, and digital marketing software.
* Native or near-native proficiency in English, with excellent writing, editing, and grammar skills (AP Style preferred).
* Experience designing and implementing learning and development programs for copywriting teams.
* A portfolio showcasing exceptional writing, creativity, and successful team projects.
* Proactive, forward-thinking mindset, anticipating trends and challenges in digital copywriting.
* Passion for the educational space and familiarity with content tools like SEO (SEMrush, Ahrefs), social media management (Buffer, Hootsuite), CMS (WordPress), and Salesforce.
* Experience in SEO, SEM, social media advertising, and content marketing.
What we offer our colleagues
* 20 days annual leave (plus 1 day per year capped at 25 days).
* Pension 5% personal contribution & 3% Company contribution
* Season Ticket Loan (T&C's apply)
* Vision Express Eye Care Vouchers
* Training & Development opportunities (T&C's apply)
* Staff Discount Scheme – via My Rewards Hub, from various retailers – Fashion, Grocery, Health & Beauty, Travel, Automotive, Furniture, Dining, Sports and Leisure, Electronics etc
* Employee Assistance Programme
* Refer a friend scheme for staff members (T&Cs apply).
Global University Systems (GUS) is an equal opportunities employer and positively encourages applications from suitably qualified and eligible candidates regardless of sex, race, disability, age, sexual orientation, or religion or belief.
We acknowledge receipt of your CV for a position at [Entity] and sincerely appreciate your interest in our company. We will screen all applicants and select candidates whose qualifications meet our requirements. We will carefully consider your application during the initial screening and will contact you if you are selected to continue for the next stage of the recruitment process. We wish you every success.
Global University Systems (GUS) will retain your data for a period of 6 months. We will email you to confirm if you would like to keep your candidate profile active. If we do not receive a response or you do not log back into your account, your candidate profile will be deleted within 15 days, and you will receive an email to confirm this. You may request to anonymise or delete your candidate profile at any time using the personal settings in the portal. Deleted candidates may reapply at any time by logging back into your account.