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Director of public engagement

London
AAW Group | B Corp
Director
€80,000 a year
Posted: 11h ago
Offer description

Every child deserves to be safe, loved and free from abuse. At the NSPCC, that belief drives everything they do.

The NSPCC is one of the UK’s oldest and largest children’s charities, and today its mission has never been more urgent. From tackling the challenges of online safety to delivering vital frontline services, the organisation is responding every day to the changing world children are growing up in.

This is a pivotal moment for the NSPCC as they establish an Engagement & Fundraising Directorate to modernise how they connect with supporters and unlock new opportunities for growth. Key to that team is a visionary and collaborative leader to join the charity as their Director of Public Engagement, leading work to engage and motivate public audiences to support their work.


What You’ll Do

As the new Director, you will lead the development and delivery of public engagement and income‑generation strategies and drive an insight‑led understanding of NSPCC’s public audiences, shaping segmentation, motivations and long‑term value plans. You will also oversee an integrated, multi‑channel marketing that grows and retains supporters and boosts sustainable net income. As well as creating engaging propositions and products, you will be responsible for leading an integrated supporter‑development approach across all audiences and fostering a high‑performing, collaborative culture.

This is a rare opportunity to shape the future of the charity’s public engagement, leading bold, audience‑driven strategies that unlock significant and sustainable funding to help protect children for generations to come.


Who You Are

You will bring a proven track record of driving growth at scale - whether in income, revenue, customer or audience engagement - with strong expertise in consumer marketing, audience engagement and growth.

You’re an experienced leader of large, diverse teams, skilled at guiding transformation with clarity and resilience. Strategic and commercially aware, you are comfortable making high‑impact decisions in complex environments and bring a strong understanding of how to translate audience insight into measurable outcomes such as engagement, loyalty and long‑term value.

We welcome candidates from outside the charity sector who bring relevant experience in customer, audience or revenue growth - this could include backgrounds in retail, media, digital, subscriptions or other consumer‑focused environments.

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