As a social media manager, you'll manage an organisation's online presence by developing a strategy, producing good content, analysing usage data, facilitating customer service and managing projects and campaigns. Looking for exceptionally good researchers and writers to create informed content. Social media management can be a distinct role in larger organisations and is sometimes known as social media coordination. In small and medium-sized companies, the role may be combined with other marketing and communications responsibilities. In agencies the term social media account manager is often used. Responsibilities As a social media manager, you'll need to: develop creative and engaging social media strategies manage the day-to-day handling of all social media channels such as LinkedIn, Facebook, Twitter, Pinterest, Instagram, Tiktok and YouTube, adapting content to suit different channels oversee, plan and deliver content across different platforms using scheduling tools such as Hootsuite, create engaging multimedia content (and/or outsource this effectively) across multiple platforms develop, launch and manage new competitions and campaigns that promote your organisation and brand form key relationships with influencers across the social media platforms undertake audience research manage and facilitate social media communities by responding to social media posts and developing discussions monitor, track, analyse and report on performance on social media platforms using tools such as Google Analytics and Facebook insights research and evaluate the latest trends and techniques in order to find new and better ways of measuring social media activity analyse competitor activity recommend improvements to increase performance set targets to increase brand awareness and increase customer engagement manage, motivate and coach junior staff such as social media executives or assistants manage a budget for social media activities educate other staff on the use of social media and promote its use within your company (in-house roles) encourage collaboration across teams and departments regularly liaise with clients via telephone, email, conference calls or face-to-face (agency roles).