Role Overview
We are looking for a Senior Account Manager, F&B to join PURPLE’s Lifestyle division – a commercially minded, culturally literate operator who lives and breathes restaurants and drinks brands.
Department: Lifestyle
Location: PURPLE London
What Success Looks Like
* Client founders, chefs and marketing leads see you as a trusted operator – not just an implementer.
* Media proactively come to you because they know your restaurants and drinks brands are worth covering.
* Coverage secured is relevant, reputation‑building and commercially meaningful.
* Openings, menu launches and brand moments feel joined‑up, culturally aware and strategically positioned.
* Your accounts run smoothly: budgets are controlled, timelines are met, and no one is chasing you for basics.
* Junior team members are sharper because you’ve raised the standard of thinking and execution.
* You identify opportunities before the client asks – collaborations, critics, partnerships, positioning shifts.
Key Responsibilities
* Client Management and Delivery
o Own the day‑to‑day management of a group of F&B accounts, ensuring programmes are delivered to the highest standards.
o Act as the primary contact for clients, building trusted relationships with founders, chefs, marketing leads and corporate stakeholders.
o Lead weekly and monthly reporting, demonstrating not just outputs but outcomes and commercial impact.
* Media and Influencer Engagement
o Maintain a deep and up‑to‑date knowledge of the UK and key European media landscape across:
+ National newspapers and weekend supplements
+ Luxury lifestyle and culture magazines
+ Trade and drinks press
+ Influential Substacks and newsletters
+ Podcasters
+ Influencers, KOLs, and industry insiders
o Build and nurture relationships with key restaurant critics, drinks writers, food editors, and cultural commentators.
o Develop smart, targeted media strategies that go beyond volume to drive brand relevance and commercial impact.
* Campaign and Cultural Programming
o Contribute to culture‑led storytelling that positions clients as part of the wider creative conversation – not just “places to eat”.
o Identify collaborations, talent partnerships and cultural moments that align with brand positioning.
o Support on launches, seasonal campaigns, partnerships, and programming.
o Work closely with internal teams to ensure F&B clients benefit from cross‑sector thinking (Fashion, Beauty, VIP, Entertainment, Lifestyle).
* Commercial and Operational Excellence
o Manage scopes accurately and monitor team time against retainers.
o Contribute to new business pitches with F&B market insight, competitor analysis and creative ideas.
o Mentor and develop Account Executives and Account Managers, ensuring high standards of delivery.
Skills, Knowledge and Expertise
* Skills & Experience
o Essential 4‑6+ years’ experience in restaurant and/or drinks PR (agency preferred).
o Demonstrable experience working on both independent, founder/chef‑led concepts and more structured, corporate‑backed groups.
o Strong working knowledge of the UK F&B media market, with understanding of key European titles and tastemakers.
o Proven ability to secure high‑quality coverage across consumer, luxury and trade media.
o Excellent written skills – confident drafting press materials that feel informed, intelligent and culturally aware.
o Commercially literate: understands how PR activity supports bookings, covers, launches and brand equity.
o Proven experience managing and developing junior team members, setting clear expectations, maintaining high standards of output, and creating accountability across accounts.
o Desirable
+ Experience working with premium or luxury dining brands.
+ Exposure to multi‑market or international campaigns.
* Cultural Fit
o Wants to win – ambitious, driven, and outcome‑focused.
o Obsessed with their craft – genuinely passionate about strategy and ideas.
o Curious beyond their job – plugged into culture, media, and the wider world.
o Cares about the work – high standards, detail‑driven, and proud of what they produce.
o Great to be around – thoughtful, socially intelligent, and collaborative.
o Glass half full – solutions‑led, constructive, and energising.
o Relationship‑rich – building trust quickly and contributing positively to the culture.
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