Senior Marketing Insights Manager – Data and Analytics
We’re looking for a Senior Marketing Insights Manager to play a pivotal role in influencing campaign and website optimisation in a household name.
This role would be perfect for someone who has worked closely with marketing teams, understands how to work in complex environments (ideally regulated) and has the ability to be both hands‑on in the creation and visualisation of data as well as a strong influencer with great presentation skills.
The Opportunity
Reporting to the Marketing Director, you’ll transform complex data and research into clear, compelling strategic intelligence. You’ll influence both short‑term campaign optimisation and long‑term marketing direction.
You’ll design robust measurement frameworks aligned to performance, using advanced analytics including marketing mix modelling, econometrics and A/B testing to quantify impact. You’ll present insights to bridge the gap between data and marketing.
From competitor benchmarking and market intelligence to audience behaviour and decision‑making analysis, you’ll partner closely with marketing leaders across the business to drive ROI across channels.
What You’ll Be Doing
* Designing and implementing end‑to‑end marketing measurement frameworks
* Analysing campaign effectiveness and embedding actionable learnings
* Leading competitor benchmarking and continuous market intelligence
* Using the marketing model mix to optimise spend
* Building executive dashboards and delivering clear, compelling reporting
* Translating complex data into strategic narratives for senior stakeholders
* Collaborating cross‑functionally with Marketing, Digital, Product and Finance
* Championing experimentation across channels, creative and customer journeys
* Presenting to Senior Leadership
What We’re Looking For
* Experience leading on analytics and data visualisation for marketing campaigns
* Strong expertise in web analytics platforms (e.g. Google Analytics, Adobe Analytics)
* Advanced skills in data visualisation tools such as Power BI or Tableau
* Experience with tag management systems (e.g. Google Tag Manager)
* Deep understanding of digital marketing channels and website technologies
* Strong commercial acumen and analytical problem‑solving capability
* Confident communicator, able to influence senior audiences
* Comfortable managing multiple priorities in a fast‑paced environment
* Understanding of data privacy and regulatory considerations
* Experience in a regulated environment would be beneficial
* Experience in a complex organisation would be highly advantageous
If this role is of interest, please apply below or send your CV to tim.bosworth@sandersonplc.com
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