Role : Marketing Assistant – Bradford
Salary : £25K per annum
Working Hours : Monday to Friday 9am - 5pm
Benefits:
1. Additional leave
2. Bereavement leave
3. Company events
4. Company pension
5. Employee discount
6. Life insurance
7. On-site parking
8. Private medical insurance
9. Referral programme
10. Work from home
Elevation Recruitment Group - Marketing Division are excited to be exclusively working with a product-based company, that market beautiful product ranges.
General overview:
As Marketing Assistant their core responsibilities will be to support the Marketing Department in the planning and executions of marketing campaigns and initiatives.
The role will involve coordination with various members and departments of the company to ensure our content covers a blend of relevant updates, marketing campaigns, product updates, promotions, blog articles, community engagement and more.
The primary objective of this role is to assist the Marketing department in driving brand awareness, customer engagement and sales growth.
Main tasks and responsibilities:
Content Creation
11. Generate engaging and relevant content for various marketing channels including social media, website, newsletters, emails, press releases and print materials. Ensuring the content aligns with Abingdon tone of voice, branding,
12. and messaging
13. To support the content creation for new product launches, fresh marketing materials, marketing procedure documents, specification sheets and presentations
Social Media
14. Manage the company’s social media profiles. Schedule posts, monitor engagement, and engage with our followers and contacts
15. Craft exciting, market-leading social content, working with our in-house designer
16. Seek out new opportunities and ways to work with established and up-and-coming influencers
17. Identify & implement effective strategies for growing our social audience and reach across platforms and set ambitious targets to achieve both growth & advocacy
18. Community management - Replying to comments and engaging with the audience, liking, and commenting on content posted by other channels within our community
Market Research
19. Conduct market research to identify trends, customer preference and competitor analysis
20. Identify customer personas to help develop targeted marketing campaigns
21. Assist in creating and sending email marketing campaigns. Maintain/update contacts lists. Assess the effectiveness of the emails sent and produce monthly reports
22. Plan and execute an engaging content calendar in-line with key strategic objectives through a deep understanding of our audience and the competitor landscape
23. Develop month marketing update to engage our audience
Graphic Design
24. Create simple graphics or collaborate with our designers to produce visual content for marketing materials
Event Support
25. Provide assistance in organising promotional events and exhibitions. Organise support materials to assist the sales team with their objectives
Administration
26. Perform various administration duties such as scheduling meetings, maintaining databases, managing marketing calendars
Analytics
27. Good understanding of Google analytics, WooCommerce, Mailchimp and Later.com
PR
28. Develop, build, and maintain relationships with media partners and the press to build our profile and be a trusted source in the area
29. Explore opportunities for additional PR with end user press
30. Work with existing buying groups and associates and provide content for their magazines
Skills required for this role:
Strong Communication Skills : Excellent written and verbal communication skills are essential. The ideal candidate should be able to articulate ideas clearly, create compelling content, and communicate effectively with team members, clients, and external partners.
Creativity: Creativity is a crucial trait for a Marketing Assistant. This includes the ability to think outside the box, contribute innovative ideas to campaigns, and assist in the development of engaging marketing materials.
Organisational Skills: The candidate should be highly organised and able to manage multiple tasks and projects simultaneously. This includes coordinating events, handling logistics, and ensuring that marketing campaigns are executed efficiently.
Adaptability: The marketing landscape is dynamic, and an ideal candidate should be adaptable to changes in trends and technology. Flexibility and a willingness to learn new skills are crucial.
Attention to Detail: The candidate should demonstrate a keen eye for detail. This includes proofreading content, checking design elements, and ensuring brand consistency.
Team Player: Marketing Assistants often work closely with other team members, so being a team player is essential. The ability to collaborate effectively, take constructive feedback, and contribute to a positive team culture is valuable.
Initiative and Proactiveness: The ideal candidate should show initiative and proactively seek opportunities to contribute to the marketing strategy. This could involve identifying areas for improvement, suggesting new ideas, or volunteering for additional responsibilities.
Understanding of Marketing Principles : A basic understanding of marketing concepts, including the marketing mix, target audience segmentation, and the customer journey, is beneficial.