Marketing Manager (Can be Part‑Time), Bideford
Role Purpose
We are looking for a commercially minded Marketing Manager to build a repeatable, scalable new‑business pipeline. This is not a traditional brand marketing role — the focus is lead generation, CRM management, and long‑term nurturing of prospects until they are ready to meet the CEO/Biz Dev Director.
What Success Looks Like
* Consistent pipeline of qualified prospects
* 3-5 new clients per year
* Each client worth £100k-£250k annually
* Reduced reliance on founder networking
Core Responsibilities
Own and manage the full marketing funnel:
* Content planning and coordination (LinkedIn, insights, case studies)
* Manage outsourced suppliers and freelancers
* Maintain and optimise Pipedrive CRM
* Build structured lead nurturing campaigns
* Track every prospect interaction and next step
* Qualify & prepare prospects before meetings
* Post‑meeting follow‑ups and long‑term relationship nurturing
* Email marketing and marketing automation
* Reporting on pipeline health and forecasts
Key Skills & Experience
* B2B marketing experience (agency or professional services ideal)
* Strong CRM experience (Pipedrive, HubSpot, or similar)
* Comfortable writing business‑focused communications
* Organised and process‑driven
* Able to manage suppliers and hold them accountable
* Commercial awareness — understands how agencies win work
Working Arrangement
* Based in or near Bideford
* Flexible hours
* Part‑time (approx. 2-4 days per week in the office)
First 90 Days Expectations
* Audit current pipeline and CRM
* Clean and structure Pipedrive
* Implement a nurture cadence for all prospects
* Create reporting dashboard
* Establish monthly pipeline targets