We are the company that brings a smile to childrens faces. Our mission is to put a smile on 8 billion faces and we are led by our purpose to provide carefree moments to children all around the world. With our iconic Capri-Sun brand, we aim to be the best tasting, sustainable, no.1 kids drink.We are the ideal employer for thirsty people, who think in solutions, enjoy shaping a love brand and want to grow with us.We are looking for a Social Media & Brand PR Specialist to join our UK Marketing Team. We operate a hybrid working model: 3 days in the London office / customer meetings and 2 days remote.SCOPE OF THE ROLEThis role sits at the core of building brand relevance, engagement and cultural impact across social and brand PR touchpoints. The Social Media & PR Specialist is responsible for managing the development and execution of organic social strategy, community engagement & brand PR to drive brand awareness, affinity and growth in Great Britain & Ireland.Working closely with the Brand Manager, cross-functional teams & agencies this role ensures best-in-class execution across owned & earned, while staying ahead of cultural trends and platform developments.The role requires a highly creative, agile and insight-driven marketer who thrives in a fast-paced FMCG environment and can translate strategy into impactful, measurable actions.If you thrive on creativity and would love to work with us on bringing an iconic brand to life, then we would love to hear from you.LOCATIONWe operate a hybrid working model offering flexibility of on-site and remote work (3 days in our London office/Customer meetings and 2 days from home)YOUR RESPONSIBILITIESSocial Media Strategy & Content CreationManage the development and execution of the local organic social media strategy aligned with brand objectivesOwn the social content calendar, including planning, copywriting and asset creationEnsure all content reflects brand tone of voice and resonates with target audiencesCollaborate with global teams to ensure consistency with brand guidelinesCommunity ManagementManage day-to-day community engagement across platforms (comments, DMs, interactions)Ensure timely and appropriate responses aligned with brand tone and policiesTrend Monitoring & Social ListeningMonitor platform updates, digital trends and competitor activityIdentify emerging cultural moments and translate them into brand-relevant opportunitiesLeverage social listening tools to gather insights and inform strategyCultural Relevance & Real-Time MarketingDrive brand participation in culture through reactive and proactive content (together with agency)Develop agile content that taps into trends while maintaining brand authenticitySocial Partnerships & Influencer CollaborationIdentify and manage social brand partnerships and collaborationsManage GBs influencer strategy, from brief to execution: identifying talent, coordinating content, tracking performance in alignment with Brand ManagerCoordinate deliverables, timelines and approvals with partners and agenciesCollaborate with creative, and brand teams to deliver integrated campaign supportBrand PR ExecutionLead the briefing and execution of brand PR campaigns across consumer and trade channels to deliver press coverage aligned with brand objectivesCoordinate press outreach, product launches & influencer activityPerformance Tracking & ReportingTrack and analyse performance across social, digital and PR channelsReport on KPIs and campaign effectiveness to key stakeholdersPaid Social & Campaign SupportSupport the Brand Manager in delivering paid social campaignsContribute to global briefing development, asset coordination and copywritingYOUR PROFILEBachelor’s degree in Marketing, Business, or a related field3–5 years of experience in GB managing social media, brand communications, and PR within FMCG or consumer goodsProven track record in managing social media platforms and creating engaging contentExperience working successfully with influencers, agencies and cross-functional teamsStrong project management skills with the ability to manage and deliver multiple projects simultaneouslyHighly organized, structured, and able to prioritize effectively under pressureSkilled in simplifying complex tasks and projects to achieve the desired outcomesSelf-starter with a can-do attitude and strong problem-solving skillsResults-driven mindset with the ability to turn insights into actionable strategiesAgile and proactive approach, with a drive to challenge the status quoFluent in English (native speaker level proficiency - written and spoken)Advanced MS Office skills; basic SAP knowledgeFamiliar with Google Analytics and social listening toolsWilling to be in the London office 3 days a weekWHAT YOU CAN EXPECTBroad variety of tasks and freedom to actPlenty of opportunities to challenge and drive things forwardParticipate in global training and development programmesStructured and tracked performance reviews twice a yearEnjoying taking off together with motivated and professional colleaguesThe chance to shape a loved brand that makes people smile all around the worldAn established and growing company with a strong reputationParticipate in local benefits programmeA short and fast recruitment process with maximum three interview roundsWe are Thirsty to Grow! Are you?
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