The role
requires a high degree of technical expertise and experience in executing a content strategy across multiple touchpoints.
Your team
Marketers for the boohoo group have a reputation for being disruptors. We like that. When it comes to all things brand awareness and e-commerce, we’re not afraid to be brave. Each of our teams is the voice of their own brand, so we utilise creative campaigns, social media and influencer outreach, PR & Comms, and events. On the e-commerce side of things, we drive traffic to our online stores and generate sales through affiliate marketing, paid media, CRM and SEO. Everything goes towards achieving our mission to be a global fashion e-commerce leader.
What you will be doing
1. Delivery of international SEO strategy and outlook
2. Manage a team of SEO specialists
3. Develop and execute sustainable SEO campaigns to drive traffic, revenue and new customer acquisition
4. Conduct advanced search behaviour and audience research
5. Test and support execution of a platform migration to protect organic traffic, revenue and market share
6. Achieve a technically sound site to drive improved visibility and efficient crawling
7. Drive forward speed and performance metrics that impact customer journey and organic visibility, and produce recommendations for improvement
8. Execute a content strategy that aligns with consumer search data, brand moments and social trending topics
9. Manage a centralised content plan that drives organic growth but supports other key areas like social and loyalty
10. Identify trends and content opportunities with social listening and keyword tools
11. Collaborate with brand teams to execute a search-led strategy for key social channels like TikTok and Pinterest, optimising for high demand keyword clusters we want to own in the space
12. Manage a budget that delivers a high return on investment
13. Align all SEO activity with the digital and brand channels to land campaigns at the right time and ensure optimum results
14. Analyse and draw insight from third party analytics data and crawling platforms to provide leading insights via weekly and monthly reporting
15. Provide detailed analysis on campaigns and their impact on traffic and overall organic revenue
16. Act as a voice for SEO within the business, leading education of the channel to teams who play a key role in maximising growth
17. Stay abreast of Google’s evolving algorithm and SERPs changes and test new tactics to push forward performance and stand out against the competition
Working with us
To succeed here, you have to love working at pace. It’s relentless, but we love it. Change is a certainty – you need to adapt and be agile. We want you to challenge the status quo, innovate and be open to trying new things. We’re always pushing boundaries. We empower our people, giving them freedom and autonomy to learn and grow in their roles. We’re passionate, agile, creative and one team.
About you
18. Previous experience working in an SEO Manager level role
19. Strong communicator & leadership skills
20. Experience managing a team
21. Technical SEO experience
Why join us
We’ve set our sights on dominating the global e-commerce fashion market, and because we’re 13 brands (and counting), there are plenty of opportunities to grow your career. Our mission is to create a workplace where everyone is respected, their individual differences are valued, and they can be themselves at work without exception.
22. You’ll get the opportunity to take part in our various share schemes
23. Core hours enable you to flex your working times around your needs on an ad hoc basis
24. Benefits that support your health and wellbeing
25. There’s up to 40% discount off our all of our brands
26. Our social calendar? Next level
27. With HQs in Manchester and London and offices across the globe (some are dog friendly!), we offer a buzzing atmosphere and the boohoo family culture wherever you work
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