Description
Lead Data Analyst – Growth & Retention
Location: Remote (1 Day per month in London office)
Department: Data
Reports to: Director of Data
About the Role
We’re looking for a Lead Data Analyst to join our Growth team and play a key role in maximizing both customer acquisition and retention across the business. You’ll work closely with growth, product, and analytics stakeholders to uncover insights, build predictive models, and drive high-impact decision-making through experimentation and forecasting.
This is a high-visibility role where your work will directly influence business strategy, growth initiatives, and long-term customer value.
Our data warehouse is hosted in Big Query and we use Power BI as our visualisation tool.
What You'll Do
* Develop and maintain robust LTV (Lifetime Value) forecasting models to inform marketing spend and retention strategies.
* Build demand forecasting models to ensure demand planning aligns with acquisition and retention trends.
* Design, run, and analyse A/B tests and multivariate experiments across acquisition funnels, onboarding flows, and retention programs.
* Collaborate with cross-functional teams to translate business goals into data-driven solutions.
* Communicate insights clearly and effectively to technical and non-technical stakeholders.
* Delve into large-scale datasets using SQL and perform advanced statistical techniques in Python.
* Continuously evaluate and improve existing models and testing frameworks to increase predictive accuracy and business impact.
How Will Your Time Be Spent?
* 30% on Analysis– Mining and analysing customer, growth, marketing, and operations data to uncover insights that inform strategic decisions. This includes building dashboards, running cohort analyses, and identifying trends and anomalies.
* 25% on Data Science & Modelling– Developing predictive models (e.g., churn prediction, CLV forecasting, segmentation models), conducting A/B test analysis, and applying machine learning to solve real business problems. Collaborating with engineers to validate and deploy models.
* 20% on Strategy & Stakeholder Collaboration– Partnering with marketing, product, CX, and leadership to understand data needs, guide decision-making, and translate insights into clear business actions. Identifying opportunities for optimization across customer journey touchpoints.
* 15% on Execution & Tooling– Writing SQL/Python code, automating reports, maintaining data pipelines, and improving data infrastructure in collaboration with data engineers.
* 10% on Experimentation & Innovation– Designing and analyzing experiments (e.g., pricing tests, offer variations), researching new techniques or tools, and staying ahead of industry best practices.
Requirements
What We're Looking For
* 5+ years of experience in data science, ideally in growth, marketing, or product-focused roles.
* Understanding of LTV modeling, forecasting, and experimental design.
* Comprehension of A/B testing methodologies
* Proficiency in Python for data analysis and modeling (e.g., pandas, scikit-learn, statsmodels).
* Strong SQL skills and experience working with large datasets in modern data environments.
* Experience working with cross-functional growth or marketing teams.
* Competent user of data visualisation tools
* Comfortable working in fast-paced, agile environments with changing priorities.
* Excellent communication skills with the ability to explain complex topics to non-technical audiences.
Nice to Have
* Experience in e-commerce, subscription services, or other consumer-facing businesses.
* Exposure to tools like DBT or GCP Coud Platform
* Understanding of causal inference techniques and uplift modeling.
Benefits
* Private Health Care through Vitality
* Generous Annual Leave - 28 days + public and bank holidays
* Flexible Working Hours – We focus on results and trust people to manage their time, whether working from home, while travelling, or in the office!
* Help@Hand – Employee Assistance Programme
* Royal London Pension Scheme – We offer a workplace pension scheme with one of the UK’s leading providers of group pensions. With an employer contribution of 5% through salary sacrifice!
* Enhanced Maternity / Paternity / Adoption Leave – because time with new family members is important!
* Puppy Therapy – working in partnership with Paws in Work to provide a boost of oxytocin twice a year.
* Generous Learning and development budget – We always want you to keep learning.
* Free breakfast, fruits and snacks – refuel and revitalise with free munchies in the office.
* Working Environment – dogs are welcome!
* Life Assurance – In the event of your death, while employed by us, your chosen beneficiaries will be provided with a tax-free lump sum equivalent of four times your basic salary.
* Gympass – All in one subscription bringing you the largest selection of gyms, studios and apps.
* Electric Vehicle Scheme – Employees sacrifice salary in return for a new electric car, typically saving 30-40% of costs through income and tax and national insurance.
* Give Back Day – An extra day off in the year to volunteer plus a £50 contribution to your chosen charity.
* Health Cash Benefit – We offer the bronze package with enables you to claim a certain amount of cashback when you pay for something that is health related, i.e dental.
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