Job Purpose: To effectively communication news to a global automotive media audience Key Duties and Responsibilities: • Product/ Automotive media strategy development and delivery with both a Global and UK focus. • Be the lead in establishing and maintaining excellent relationships with editors and key news teams of international, national and regional automotive media in order to maximise global coverage, as well as supporting regional communications teams. • Direct relationship with the regional teams to communicate global media strategy and activation plans • Work directly with the wider Marcoms team to ensure effect communication across all channels including Dealer Network, Social Media, Internal etc • Effectively communicate all product news to a global media audience: Creation, production and distribution of product-related press material (press releases, Q&As, product briefings, speeches, key messages) and internal briefings • Form an educated view on both internal (i.e. product changes) and external (i.e. legislation) product issues that will impact on the Aston Martin business - proactively identify issues and support the preparation of necessary materials to brief media and internal stakeholders • Concept creation, planning & delivery of both global and UK regional media launches • Agency and budget management for global and UK events • Identify Lifestyle activities and Partnership opportunities at global/ regional launches and work with the Lifestyle Press Officer to implement these effectively in order to enhance the brand • Host global media guests at global/ regional launches – lead messaging & support media interview/ content requests as required • Support and host regional launches in region as HQ representative where required • Support/ shadow as media support with senior executives on location as required • Utilise F1/ motorsport to enhance the brand, working with the F1 PR team and appointed Motorsport PR agency. Identify where racing / technology can enhance road car messaging • Shared ownership of UK press fleet; manage and coordinate placement of fleet with appropriate target automotive media/ influencers, and monitor fleet usage; identify objective results and orchestrate feedback loop • Responsible for new press car specifications and ordering of replacement vehicles to ensure the press office has a robust, working fleet at all times • Responsible for coordination//development/ deployment of product communications plans on a regional basis – work with regional PRs to ensure global consistency of message. Support regional activations when required • Execute an active awards campaign, ensuring Aston Martin products achieve Car of The Year accolades across key Automotive titles • Assist in development of media relations in new and developing markets; identify appropriate media, grow brand awareness and develop relationships • Provide summaries of media coverage for variety of internal (i.e. Board level) and external (i.e. dealership representatives) audiences as required GRADE: M Fixed Term Contract: Parental Leave Cover Belong at Aston Martin We understand that the incredible beauty, craft, and art that defines an Aston Martin comes from the inclusion of our amazing people. We welcome the unique contributions that you can bring in terms of your education, opinions, culture, ethnicity, race, sex, gender identity and expression, nation of origin, age, languages spoken, colour, religion, disability, sexual orientation, and beliefs. We celebrate diversity and are seeking applicants who can bring something different. Please speak to us if there is anything you need to support making an application with us. The post holder will be required to comply with all policies and procedures issued by and on behalf of Aston Martin Lagonda Ltd