About Us
ISMG is a global intelligence firm and media powerhouse, leading the way in cybersecurity, enterprise IT, and digital transformation. With 10+ brands, 38 digital media properties, and over 400 premier events annually, ISMG connects a network of over 2M executives, decision‑makers, and innovators with the insights and opportunities they need to stay ahead.
The Opportunity
We are seeking an Audience Development Manager to build, scale, and convert our global practitioner community around ISMG’s highly technical cybersecurity conferences, including Hardwear.io and Nullcon, driving paid event attendance and training registrations.
This role sits at the intersection of technical community engagement, audience development, and strategic selling. You will work closely with conference production, delegate acquisition, audience development, and marketing teams to grow participation from practitioners across the hardware and embedded security ecosystem.
The ideal candidate is someone who can build credibility within deeply technical communities, develop relationships with engineers and researchers, and position ISMG’s events as must‑attend gatherings for the global hardware and embedded security community. Candidates who are active in security research, hardware hacking, reverse engineering, or embedded security communities are especially encouraged to apply.
Responsibilities
* Drive paid attendance for ISMG’s technical conferences through targeted outreach campaigns and strategic engagement.
* Re‑engage past attendees, training alumni, and technical community members.
* Identify and pursue multi‑seat corporate registrations by engaging engineering leaders, security team managers, and product security leadership.
* Position the event’s value proposition and ROI to organizations considering sending multiple team members.
* Refine messaging and outreach strategy in partnership with marketing based on audience insights and engagement patterns.
* Act as an ambassador for ISMG within the hardware and embedded security community, building authentic engagement with practitioners and researchers.
* Develop relationships with firmware engineers, embedded penetration testers, product security teams, reverse engineering specialists, and security researchers.
* Participate in and engage technical communities across platforms such as Discord, Reddit, Slack groups, and industry forums.
* Support webinars, virtual events, and community touchpoints that keep the audience engaged between conferences.
* Encourage participation from technical communities involved in hardware hacking, IoT security, reverse engineering, and embedded security research.
* Develop a strong understanding of the hardware and embedded security landscape.
* Share audience insights to improve outreach campaigns and advertising effectiveness.
* Provide feedback to marketing and production teams to refine messaging, positioning, and targeting strategy.
* Help ensure the conference content and messaging resonate with practitioners and researchers.
Core Requirements
* 3–5+ years of experience in sales, audience development, community engagement, or technical event marketing.
* Experience executing outbound campaigns across email and LinkedIn.
* Ability to engage confidently with technical professionals and engineering teams.
* Comfort tracking performance metrics, outreach activity, and conversion data.
* Strong verbal and written communication skills.
* Preferred:
o Experience driving registrations for paid technical conferences or training programs.
o Familiarity with hardware security, IoT security, reverse engineering, or embedded systems.
o Existing connections within cybersecurity or hardware security communities.
Ideal Backgrounds
* Sales or business development roles within cybersecurity, developer tools, or technical products.
* Delegate acquisition or audience development for technical conferences.
* Community management or ecosystem engagement in technical communities.
* Professionals active in hardware, security research, embedded systems, or hacking communities.
Why ISMG?
* Work at the center of the global cybersecurity community—engage directly with some of the most respected engineers, researchers, and practitioners in the hardware and embedded security ecosystem.
* Help shape the audience behind world‑class technical conferences—Hardwear.io and Nullcon are globally recognized gatherings for hardware hackers, security researchers, and product security professionals.
* Global reach, entrepreneurial culture—be part of a rapidly growing global organization, experiment, build new engagement strategies, and influence the growth of our technical communities.
* Real ownership and impact—this role offers significant autonomy and the chance to shape how ISMG engages with the hardware security ecosystem.
👉 Ready to be part of something bigger? Apply now or visit ISMG.io/events to learn more!
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