Your role will focus on leveraging our unique access, data, and industry relationships to create compelling stories that capture media attention and deliver measurable SEO and brand impact.
This is a strategic, hands-on position where you'll design and execute big-picture campaigns—including research projects, partnerships, and interviews with sports personalities—rather than day-to-day press release distribution. You'll work closely with SEO, Editorial, Commercial, and Product teams to ensure campaigns align with business goals and future-proof our presence in search and AI-driven discovery.
You will manage the Digital PR Executive who is responsible for day-to-day data led press distribution, providing guidance and mentorship while driving innovation and results.
You will be responsible for:
Link & Citation Acquisition
* Plan and deliver campaigns that secure high‑quality backlinks and citations across global publishers, broadcasters, and digital outlets.
* Use proprietary betting data (odds, offers, Bet Builder insights) to craft stories journalists want to cite.
Campaign Development
* Build full‑funnel campaigns including research projects, data studies, partnerships, and interviews with sports personalities.
* Leverage oddschecker's unique access and datasets to originate newsworthy angles.
Media Relations
* Proactively pitch and supply journalists, bloggers, and presenters with timely insights and press materials.
* Maintain and grow relationships with newsroom editors, sports desks, and industry media.
Content & Press Materials
* Write and distribute high‑quality press releases, media notes, and supporting assets that meet editorial standards.
* Produce companion content for owned sites to serve as link targets and traffic drivers.
Team Management
* Line manage the Digital PR Executive: set goals, provide mentorship, review outputs, and develop skills.
You will be accountable for:
Authority & Coverage
* Achieve link acquisition targets (quality, relevance, authority) and branded mentions across priority markets (UK, US, and global).
* Drive measurable improvements in SEO visibility and inclusion within AI/LLM surfaces through robust citations.
Performance Reporting
* Own weekly/monthly reporting: links earned, domain quality, coverage themes, traffic uplift, assisted conversions, and subscription impact.
* Maintain UK/US workbooks and dashboards; benchmark against campaign KPIs and OKRs.
Data‑Led Impact
* Demonstrate how campaigns move core metrics (traffic, offer clicks, Bet Builder engagement, subscriptions).
* Translate insights into next‑step recommendations for PR and SEO roadmaps.
Pipeline & Process
* Keep a healthy pipeline of PR concepts, newsjacking opportunities, and evergreen data stories.
* Maintain a living global contacts database (journalists, publishers, broadcasters, website owners).
You will be supporting:
SEO/SAIO Strategy
* Partner with SEO to identify target pages, anchor themes, and internal linking opportunities.
* Align PR efforts with priority keywords and product components (odds, offers, Bet Builder).
Editorial & Content
* Collaborate with Editorial on calendars and tent‑pole events (e.g., major football weeks) to maximize campaign timing and resonance.
* Co‑create content for owned properties that reinforces PR narratives and provides strong link destinations.
CRM & Social
* Coordinate with CRM and Social to amplify campaign reach, recycle assets, and build off‑site communities—then commercialise them in partnership with Commercial.
Your skillset:
* 4+ years in Digital PR/Communications within sport, entertainment, or data‑driven consumer brands (agency or in‑house).
* Proven success earning high‑authority links and coverage through data stories, research, and media relationships.
* Exceptional written English: press releases, pitches, by‑lines, and data narratives.
* Strong media contacts and the ability to build new relationships quickly across UK, US, and global outlets.
* Comfortable working with datasets (oddschecker, WhoScored) to create compelling, accurate PR assets.
* Proficient with PR/SEO tools (media databases, monitoring, outreach, link auditing, analytics).
* Solid reporting skills: connect PR outputs to business metrics.
* People management experience (direct line management or mentorship) with a coaching mindset.
* Passion for sport and an instinct for trending topics and timely angles.