Founding Product Marketing Lead | Climate-Tech App | Remote (Europe-based)
Were partnering with a fast-growing climate-tech startup on a mission to make climate action part of everyday life.
Their consumer app has already attracted tens of thousands of users globally and theyre just getting started.
Theyre hiring a Founding Product Marketing Lead to own positioning, craft the narrative, and turn user insight into product and go-to-market strategy.
The Mission
To make climate action simple, social, and measurable.
Youll connect the dots between audience insight, product, and storytelling defining how the company communicates value, launches new features, and drives engagement that lasts.
What Youll Own
Positioning & Narrative
Define the story that connects product value to user needs.
Shape messaging that resonates across audiences and moments in the journey.
Go-to-Market & Launch Strategy
Plan and execute launches for new product features.
Build frameworks that link audience insight, creative storytelling, and product strategy.
Align stakeholders around clear value propositions and success metrics.
Audience Insight & ICP Development
Define and continuously refine the ideal customer profile (ICP) and key audience segments through data, research, and direct user conversations.
Identify motivations, triggers, and barriers that drive behaviour across each stage of the journey from free to paid.
Use these insights to inform both product decisions and go-to-market strategy.
Go-to-Market & Launch Strategy
Plan and execute launches for new features, creator campaigns, and in-app initiatives.
Build GTM frameworks that tie product releases to audience needs and growth goals.
Create assets, positioning, and activation plans that help the product land clearly with users.
Product & Growth Collaboration
Partner closely with product to align on roadmap priorities and identify new opportunities for engagement and monetisation.
Collaborate with growth and data teams to analyse AARR metrics and design experiments that improve user activation, retention, and contribution.
Ensure learnings from every test feed back into product, messaging, and user experience.
Continuous Experimentation & Learning
Test messaging, creative, and onboarding experiences to uncover what drives conversion.
Track performance, analyse outcomes, and translate learnings into playbooks for scale.
Help build a data-informed, audience-obsessed marketing culture from the ground up.
Who You Are
A proven Product Marketer (or Product Growth Marketer) with experience in consumer apps, product-led startups, or mobile studios.
Youve owned positioning, messaging, and go-to-market for new products or features ideally in a fast-scaling app environment.
Experienced in defining ICPs, audience segmentation, and customer journeys you know how to uncover what motivates users and tailor messaging accordingly.
Youre fluent in how users move through activation, adoption, retention, and revenue (AARR) stages and youve run experiments to improve them.
Comfortable using data tools to track performance, identify drop-offs, and validate hypotheses.
Experienced in user segmentation, audience research, and insight generation you know how to translate learning into roadmap and communication decisions.
Skilled at turning complex product value into clear, motivating messaging that resonates across audiences.
Why This Role Matters
Youll be the first in the function, setting the foundation for how this company grows.
Your work will shape the product narrative, define frameworks, and influence how millions engage with climate action.
Location: Fully remote (Europe-based preferred)