The Associate Manager, Sponsorship Marketing Sales will drive revenue to the Salesforce Marketing organization through strategic sponsorships between Salesforce and regional ecosystem partners. Sponsorships will run across the Salesforce marketing portfolio of offerings, including but not limited to in-person and digital events, content, media, and more. The Associate Manager will work closely with the Sponsorship Marketing team, and cross-functionally with appropriate internal stakeholders to create, sell, negotiate, close, and execute world-class sponsorships that will further position Salesforce as a leader in the industry.
Roles & Responsibilities
* Represent Salesforce as a global software, cultural, and thought-leading brand to create high-impact ways for our ecosystem partners to activate with us.
* Work cross-functionally with Strategic Events and executive sponsors to understand client needs, objectives, etc.
* Develop strong relationships with regional Alliances stakeholders to ensure priority partners are represented at key events.
* Own the sales process from prospecting to deal close, building and maintaining deep, long-lasting relationships with key sponsor decision-makers & senior leaders to drive ongoing value through upsells and renewals.
* Develop sales material narrative, pitch to client decision-makers, structure deals, negotiate terms, close, and work with legal to execute contracts.
* Project manage the delivery of all elements of your sold sponsorships in collaboration with the execution arm of the Sponsorship Marketing team and occasionally manage complete programs from execution to delivery.
* Leverage established rate cards and asset valuations to structure, price, successfully negotiate, and close deals that help meet or exceed revenue and key account goals.
* Ideate, build, and package 360-degree solution-based sponsorships based on a client’s needs, objectives, and feedback in collaboration with the strategy team.
* Work with the strategy team to create and deliver sponsorship recap/proof of performance presentations and measurement reports.
* Travel frequently to support onsite execution and ensure a best-in-class partner experience.
Qualifications
* 2–4+ years of relevant work experience (sponsorship sales, account management, project management, or similar field).
* Self-motivated individual capable of working in a fast-paced, dynamic environment.
* Proven experience effectively working with teams across multiple departments, time zones, and functions.
* Strong attention to detail and project management experience.
* Working knowledge of the Salesforce partner ecosystem.
* Experience with Sales Cloud is a plus.
* Demonstrated ability to present to leadership and strong presentation-building skills.
* Demonstrated ability to build consensus across diverse teams.
* Dynamic, self-assured demeanor that thrives in a successful team.
* Proven track record of success in a fast-paced, sometimes frenetic environment.
* Can-do, positive, and inspiring attitude.
* Innovative and creative thinker.
* Ability to develop and maintain external relationships with senior leaders.
* Ability to manage and organize a significant pipeline and report on progress to leadership.
* Experience will be evaluated based on alignment to the core competencies for the role (e.g. extracurricular leadership roles, military experience, volunteer work, etc.)
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