About the Role
We are Zellis, a leading provider of AI‑enabled HR, Workforce Management and Pay solutions for the UK and Ireland. We help public and private sector organisations elevate how their people experience work by designing exceptional employee experiences and enabling them to unlimit what’s next. We need a Content Marketing Manager to turn powerful storytelling into tangible marketing performance, boosting awareness, engagement and demand for our flagship solution ZellisONE.
You’ll partner closely with demand generation, product marketing and other internal experts to humanise complex B2B technology concepts into thought‑provoking, value‑led stories that resonate with senior HR, finance, operations and business leaders.
Key Responsibilities
* Produce audience‑first content such as high‑value brand pieces, blogs, case studies, eBooks, videos, brochures, etc., positioning Zellis as an authority in workforce transformation.
* Translate complex solutions into compelling narratives that highlight real‑world value and deliver ROI for HR, finance and operations leaders.
* Collaborate with the demand generation team to fuel campaigns with high‑impact content that drives awareness, engagement and qualified leads.
* Contribute to an agile content calendar aligned with brand themes, key verticals and commercial priorities.
* Lead award submissions showcasing Zellis’ innovation, customer outcomes and industry leadership across multiple categories and events.
* Use data insights to optimise messaging and content performance, refining tone and format for maximum resonance and conversion.
* Champion creativity and innovation by bringing bold, out‑of‑the‑box ideas to share the Zellis story across digital channels, customer communications and events.
KPIs
* Engagement: views, downloads, time on page.
* Marketing pipeline: attribution and content performance optimisation.
* Sales enablement: adoption and usage of sales tools.
* Content velocity: on‑time delivery of content per project, campaign or solution launch.
* Messaging consistency: alignment with messaging frameworks.
* SEO: performance of web content and strategic content assets.
* Awards: timely preparation, submission and amplification of positive outcomes.
Skills & Experience
* 7+ years of B2B content marketing experience, ideally within SaaS, HR tech or enterprise technology sectors.
* Proven ability to craft content that influences decision makers and fuels the buyer journey across awareness, consideration and conversion.
* Creative mindset with a passion for telling stories that cut through clutter.
* Experience partnering with demand generation and product marketing teams to deliver measurable outcomes.
* Strong writing and editing skills, with a willingness to revisit and optimise content.
* Confidence collaborating with multiple stakeholders, prioritising across channels and agencies.
* Previous award submission experience is a definite bonus.
Benefits & Culture
* A competitive base salary.
* 25 days annual leave, plus your birthday off and the opportunity to buy additional holiday.
* Private medical insurance.
* Life assurance 4× salary.
* Enhanced pension scheme with company contributions up to 8.5 %.
* A huge range of additional flexible benefits across financial & personal wellbeing, lifestyle & leisure.
Our vision is to be the clear leader in pay, reward, analytics, and people experiences. Join a progressive organisation where you belong, grow, and play a critical role in enhancing our market position as the leading provider of HR & Payroll software and services.
Location: Peterborough, England, United Kingdom.
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