In this role, you will lead ideation, development, production, and strategic direction of content across Gaming. With a strong editorial vision and an audience-first mindset, you will grow brand love by creating authentic, innovative, and culturally relevant content that aligns with Red Bull's Gaming marketing strategy. You will design and deliver a compelling, year-round content plan informed by your understanding of the audience and the evolving media landscape - driving reach, relevance, and cultural impact for Red Bull. You will drive the creation of innovative, differentiated content that builds brand credibility and visibility across owned, managed, and third-party platforms.
* Grow Audience Reach
You will contribute to the growth of Red Bull's UK media footprint through culturally resonant formats and storytelling that engages new and existing audiences.
* Use Insight to Inform Creativity
You will apply analytical learnings and insight to shape content development and optimise creative performance, driven by brand principles.
* Deliver Strategic Content
You will translate marketing objectives into impactful, audience-first content with clear KPIs and measurable outcomes.
* Collaborate with Stakeholders
You will work closely with internal and external talent and teams, to unlock creative potential and ensure aligned execution.
* Own the Budget
You will manage budgets across a range of productions, balancing creative ambition with operational discipline.
* Innovate Boldly
You will identify and develop new content formats, production methods, and creative opportunities that elevate Red Bull UK's presence across Gaming.
* Build a Strong Pipeline
You will develop and maintain a forward-looking content slate that complements existing formats and evolves with audience needs and cultural shifts, backed by a clear vision for where we could and should go, bringing 'gaming' to a broader audience in an authentic and credible way.
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