Campaigns Executive - Employers and Members Milton Keynes Hybrid Permanent Full Time 35 hours £29,000 - £32,500 Join the ICAEW as Campaigns Executive At ICAEW, you'll be part of an organisation that's shaping the future of business, finance and the accountancy profession on a global scale. Our bold 2030 Strategy puts members, innovation, sustainability and trust at the heart of everything we do-creating an exciting, forward-looking environment where your work has real impact. We invest in our people through our benefits package, continuous development and a supportive, inclusive culture that empowers you to grow and thrive. If you're looking for a role with purpose, influence and opportunity, ICAEW is a place where your future can truly take shape. Overall purpose of this role of Campaigns Executive The main purpose of this role is to implement and measure campaigns across employer and member activity. This role provides day to day oversight of various digital marketing channels such as email, digital advertising and paid and organic social media. The role is responsible for data processing, reporting and analysis of both internal and external activity as well as the day to day running of the ICAEW Training Vacancies platform. To act as brand champion to embed the brand values across ICAEW. Campaigns Executive Responsibilities include: Implement campaign across Employer acquisition and member engagement activity. Create engaging content for websites, emails, blogs, webinars and case studies tailored for the employer audience and the appropriate channels. Deliver high performing and optimised campaigns, and activity to engage and support member activity (such as CPD and the Fee's and Subs campaign) as well as attract Authorised Training Employers. Working with the Senior Marketing Manager, Employers and colleagues within the digital communications and marketing team, manage and promote the ICAEW Training Vacancies platform for ATEs including leading on marketing campaigns to increase use, reporting and provide support for ATEs using the platform. Plan, develop and deliver social media activity, overseeing reporting and analysis. Work with in-house teams and agencies to create engaging campaign content to reach relevant audiences - via paid and organic activity. Work collaboratively with internal and external stakeholders to create, deliver and promote marketing activity and ensure marketing initiatives are optimised. Conduct SEO/GEO/AEO administrative tasks such as optimising web content and meta descriptions. Support in the promotion, delivery and running of events/webinars. Manage mailing lists (data) based on specific segments, criteria and information. Research and collate employer industry trends to inform marketing campaigns. This role may require some travel. Other specific duties will vary from time to time in line with the business needs Campaigns Executive Candidate Profile Essential Experience of B2B or membership marketing is preferred Experience of digital marketing activity Skills and experience in analysis of key digital metrics and measurements Experienced user of email platforms, preferably DotDigital, and CMS systems with demonstrable experience in the delivery of digital marketing/communication plans A high standard of written English including, excellent proof reading, communication, copywriting, planning. Strong organisational skills and high attention to detail Ability to meet deadlines, across a variety of different projects simultaneously while maintaining high quality outputs. IT skills, to include MS office, email build / management software, web analytics software, CMS, CRM. Desirable Relevant degree (marketing or similar) or qualification such as CIM Why work for us as Campaigns Executive? We want you to enjoy your work and flourish in your role. Our working environment is friendly and supportive, and we encourage everyone to understand personal differences and treat each other with respect. We are a diverse organisation, employing skilled and motivated people from all backgrounds and helping them to reach their full potential, through training and development. Our employee benefits include: A substantial suite of training and development Flexible working arrangements A generous benefits package which includes gym discounts, pension plan, season ticket travel loans and health and dental plans To apply, please follow the link below and use a laptop only to apply to Campaigns Executive