Job Description
Ecommerce and Digital Manager
Hybrid - Wolverhampton (3-4 days per week)
£45,000 - £50,000 + benefits
This is an opportunity to take full ownership of an early-stage direct-to-consumer proposition and shape how it grows. If you enjoy hands-on execution, experimentation, and turning performance data into meaningful commercial decisions, this role gives you the autonomy and influence to make a real impact.
The Company
They are a highly respected heritage brand entering a new chapter with a premium direct-to-consumer offering. Their DTC business is still young, with strong early traction and a clear ambition to refine its customer acquisition, conversion, and digital performance. The team is collaborative, warm and creative, with a thoughtful approach to brand experience and growth.
The Role
You will take full ownership of day-to-day ecommerce and digital performance, focusing on building a consistent rhythm of testing, learning, and optimisation. Your work will directly shape how the business grows its customer base and improves its onsite experience.
Key responsibilities include:
* Running weekly trading routines, reviewing performance and driving clear actions
* Translating data into commercial decisions that improve acquisition and conversion
* Managing and optimising website performance on Shopify, including CRO and funnel improvements
* Executing hands-on paid media campaigns across platforms such as Meta and Google
* Managing email and lifecycle marketing, including segmentation and automated flows
* Building simple, repeatable test-and-learn processes across channels
* Working collaboratively with brand, content, and operations teams to ensure a joined-up customer experience
Your Skills and Experience
You bring strong hands-on digital marketing capability and thrive in early-stage or scaling environments.
They are looking for someone with:
* Strong commercial experience running paid media campaigns directly
* Hands-on experience building and optimising email marketing and automated journeys
* Practical experience with Shopify, CRO, and onsite optimisation tools
* Working knowledge of platforms such as Klaviyo, Ometria or similar
* A practical, hypothesis-driven approach to testing and learning
* The ability to communicate clearly and work closely with senior stakeholders
Nice to have: exposure to SEO, experience in small agencies or early-stage DTC environments, and relevant platform certifications.
What They Offer
* Competitive compensation package
* Hybrid working with regular time in a beautiful countryside office
* 25 days annual leave plus bank holidays
* Pension contributions
* Employee discounts
* Learning and development support
* A genuinely collaborative, supportive environment where your work has a visible impact
How to Apply
If you are excited by the chance to build, test and grow a premium DTC experience, please apply with your CV.