POSITION SUMMARY
This is an exciting opportunity to lead and scale the Direct‑to‑Consumer ecommerce business for a high‑growth luxury skincare and beauty tech company (experiencing YoY growth).
Working closely with the Brands team and individual brand positioning and objectives, the Head of Ecommerce will own the DTC strategy and performance, with full accountability for ecommerce revenue, trading, customer acquisition, conversion and retention across a portfolio of D2C Shopify website sites including www.isclinical.co.uk, www.revitaliash.co.uk and www.deessepro.com.
This role is highly commercial and performance‑led, combining ecommerce trading, paid media, CRO, CRM and analytics to drive profitable growth. Experience in beauty, aesthetics or wellness is beneficial but not essential.
MAIN ROLES & RESPONSIBILITIES
Ecommerce & DTC Performance
* Own the end‑to‑end DTC ecommerce strategy and trading performance
* Deliver revenue, margin and growth targets across all ecommerce sites
* Lead the ecommerce trading calendar including promotions, launches and pricing
* Optimise the customer journey and online content strategy to maximise conversion rate, AOV, retention and LTV
* Ensure ecommerce platforms (Shopify) are optimised for performance and scalability
Performance Marketing & Growth
* Lead performance ecommerce activity across paid media, search, affiliates and social commerce
* Drive efficient customer acquisition with clear accountability for CAC and ROAS
* Own full sales pipeline from awareness through consideration, conversion, growth and retention with appropriate strategies employed at each stage
* In conjunction with the Brand team, ensure optimised creative application and asset development
* Own CRO, UX optimisation and testing roadmaps
* Oversee SEO, AEO and onsite performance fundamentals
* Use data, insight and test‑and‑learn approaches to continuously improve results
CRM & Customer Retention
* Own Consumer CRM strategy across lifecycle, retention and re‑engagement
* Lead segmentation, automation and personalised journeys (Klaviyo or equivalent)
* Ensure optimised and effective hygiene flows to drive repeat purchase, loyalty and customer lifetime value
Analytics & Commercial Management
* Own ecommerce dashboards, forecasting and performance reporting
* Track and optimise core KPIs: revenue, conversion, AOV, CAC, ROAS, LTV
* Manage ecommerce and performance marketing budgets with strong ROI focus
* Use AI‑enabled tools to enhance performance insight, optimisation and efficiency
Leadership & Collaboration
* Lead, develop and motivate an ecommerce and performance‑focused team
* Manage ecommerce, media and technology agency partners
* Work closely with Brand, Product, Operations and Finance to deliver a seamless DTC experience
WHAT WILL MAKE YOU RIGHT FOR THIS ROLE?
* 8+ years’ experience in ecommerce and DTC growth roles
* Proven track record of scaling performance‑led ecommerce businesses
* Strong commercial acumen with ownership of ecommerce revenue and budgets
* Deep understanding of performance marketing, CRO, CRM and analytics
* Shopify experience essential
* Strong working knowledge of GA4 and ecommerce analytics
* Experience with ESPs such as Klaviyo
* Data‑driven, results‑focused mindset
* Strong leadership and stakeholder management skills
* Experience within beauty, wellness or premium / luxury consumer brands
* Experience using AI tools for ecommerce optimisation and analytics
ABOUT THE COMPANY & BRAND
Harpar Grace International is a privately owned, entrepreneurial, dynamic and passionate company founded in 2013, specialising in the development, distribution and management of luxury, cosmeceutical, spa and retail brands.
The company continues to achieve exceptional year‑on‑year performance and the team is rapidly expanding to support the ambitious growth of the company and brand portfolio.
Harpar Grace are the exclusive distributors for iS Clinical Cosmeceuticals, RevitaLash Cosmetics, and Totally Derma Nutraceutical drink supplement throughout UK & Ireland and appointed distributors for the iS Clinical brand within 22 Caribbean countries, as well as global brand owners for Déesse PRO LED Light therapy brand.
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