About Us
Vinarchy - Redefining wine.
Established in 2025 following the merger of Accolade Wines and Pernod Ricard Winemakers, Vinarchy brings the best of these historic wine businesses into an exciting future, as one, new, exceptional global wine company.
Managing the entire wine supply chain - from grape to glass - Vinarchy produces wine in Australia, New Zealand, Spain, Italy, South Africa, Chile and the United States, with employees in almost every continent around the world.
Vinarchy’s diversified portfolio includes our global pillars Jacob’s Creek, Hardys, and Campo Viejo, alongside growth drivers - Grant Burge Wines, Stoneleigh, Jam Shed, Brancott Estate, Mud House, St Hugo, St Hallett and Petaluma - that are accelerating the category globally.
Croser, Tatachilla, Greasy Fingers, Cupio, Tapabrava, Castillo de Ibiza, J-Harden and Dolly Wines are the future stars driving the industry forward, while Ysios, Church Road and Bay of Fires are fine wine jewels crafted by some of the world’s best winemakers.
Innovative, ambitious and imaginative, Vinarchy challenges the conventions of the industry to lead, shape and grow the future of the wine category.
About The Role
The Consumer Insights Manager plays a key role in enabling One Vinarchy.Reporting to Head of Category and Insights, this position will be responsible for delivering clear, actionable consumer insight that informs brand strategy, innovation development and portfolio growth priorities, connecting consumer understanding with category trends and performance insight across UK & EMEA.
Key Responsibilities
* Build deep understanding of consumer behaviours, motivations and occasions for the category and Vinarchy brands; identify attitudes, needs and barriers influencing consumption.
* Translate research into clear implications and actionable recommendations that inform growth, planning and decision-making.
* Support brand teams with insight on recruitment, relevance and loyalty drivers, strengthening positioning, messaging and priority consumer segments/audiences.
* Provide consumer insight to shape innovation territories, concept development and testing (optimisation and validation).
* Map consumption occasions and need-states to brand strategy and support occasion-led growth strategies that expand frequency and relevance.
* Connect consumer insight with category and performance insight to move from assumptions to evidence-based growth.
* Manage research projects end-to-end with agency partners, ensuring high-quality, commercially relevant outputs and championing best practice.
* Deliver concise insight summaries and storytelling that influence stakeholders and support planning cycles.
Your Experience & Capability
* 3–6+ years in Consumer Insights, Research or Strategy roles.
* FMCG or drinks category experience.
* Strong qualitative and quantitative insight skills, including segmentation/behavioural insight exposure.
* Innovation research and concept testing experience.
* Experience with continuous consumer panels (e.g., Nielsen Homescan / Kantar Worldpanel / Dunnhumby / i2C).
* Ability to lead multi-market research projects and manage agency partners, linking to internal stakeholders.
* Strong data literacy with ability to interpret large datasets and extract meaningful insight; proficiency in Excel and PowerPoint.
* Stakeholder engagement and storytelling ability (able to present with clarity and impact).
Behaviours
* Ability to operate effectively in a changing environment
* Strong collaboration and communication skills
* Detail-focused, proactive and eager to learn
* Alignment to Vinarchy values and ways of working
* Highly curious with passion for consumer behaviour and cultural trends; creative problem solver open to new approaches and diverse viewpoints; strong commercial acumen
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Our Company Values
* Grow Together
* Integrity in Every Drop
* Own Your Impact
* Simplify To Amplify
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