Job title: Marketing Manager
Salary: Competitive (based on qualifications and experience)
Department: Marketing
Location: Sheffield, England
Responsible to: Managing Director
Description of duties
Overall purpose
Lead the marketing and learning materials function, driving business growth through high-impact campaigns, increased course/examination bookings, and stronger client engagement. Ensure all learner-facing materials meet quality and brand standards, while supporting key client relationships and new business opportunities.
Key performance areas
Marketing & Demand Generation (Primary Focus)
* Develop and deliver the annual marketing plan across training, examination, and consultancy services
* Execute multi-channel campaigns (digital, email, social, events) to generate leads and bookings
* Monitor performance, optimise campaigns, and report on ROI, improving conversion from enquiry to booking
* Manage website content, course listings, and digital presence (including LinkedIn)
* Produce case studies, client testimonials and clear, sector-relevant messaging
* Oversee the planning, organisation and attendance at key industry events
* Lead and mentor the Marketing Executive and Learning Materials team, ensuring clear objectives, high performance, and professional growth
* Oversee the production and brand-alignment of all learning materials (course notes, workbooks, presentations) and LMS activities
* Manage the marketing and learning materials budget, allocating spend effectively, tracking return on investment
Client Relationship Management
* Maintain strong relationships with key corporate clients
* Encourage repeat business and ongoing engagement
* Gather feedback to improve services and customer experience
Sales Support & Outreach (Secondary)
* Support outreach to prospective corporate clients
* Assist in preparing proposals for group and bespoke training
* Contribute to identifying new business opportunities
Brand & Industry Presence
* Act as a brand guardian, developing brand guidelines and ensuring consistency across all communications
* Strengthen the company’s position as a trusted training, examination and consultancy provider across key sectors
* Support relationships with industry bodies and partners
Internal Collaboration
* Work closely with operations teams to align supply with demand
* Coordinate marketing activities with training schedules
* Support use of CRM systems for tracking enquiries and bookings
Key attributes / Person specification
Essential
* Marketing degree or professional qualification (e.g. CIM)
* 4-8 years’ experience in a marketing role
* Previous experience delivering marketing plans and lead generation campaigns
* Strong copywriting, editing, and content creation skills for digital and print channels
* Excellent written and verbal communication skills
* Experience using digital marketing tools including Google Ads, Google Analytics, LinkedIn Ads
* Experience using Content Management Systems (e.g. Wordpress), email marketing platforms (e.g. Mailchimp), and social media scheduling tools (e.g. Loomly)
* Experience of Customer Relationship Management (CRM) systems
* Experience of brand application across multiple channels
* Strong organisational and project management skills, with the ability to manage multiple priorities
* Proactive and collaborative, with the ability to work both independently and across the business
* Flexible and adaptable, able to work effectively in a small business environment without close supervision
* Innovative and creative, with a relentless focus on improving customer experience to meet and exceed customer expectations
* Highly competent in Microsoft Office (Word, PowerPoint, Excel, Outlook)
* Keeps up to date in marketing best practice and industry trends
Desirable
* Experience marketing technical or engineering services
* Experience supporting events, exhibitions, or trade shows
* Experience working with Learning Management Systems (e.g. Moodle)
* Commercial awareness and a hands-on, outcome-driven approach
Additional
* Willingness to travel occasionally, both national and international where required
* Must hold a full clean UK driving licence
* Candidates must have the right to work in the UK without the need for current or future visa sponsorship
View job description in full:
About Argyll Ruane
We’re proud to lead the way in Non-Destructive Testing (NDT) and coatings training, examinations and NDT consultancy services. Guided by decades of industry knowledge and expertise, we deliver professional, high-quality services to promote and improve the industry by developing well-trained, highly competent professionals and supporting them and their employers throughout their careers, supporting them and their employers throughout their careers.
Driven by our purpose to cultivate expertise, uphold integrity, and advance quality assurance, we collaborate with a diverse network - from self-sponsored professionals to global multinationals - to elevate industry standards and build a legacy of excellence that inspires trust worldwide.
By joining our team, your work will have a lasting impact - because what we do matters. Together, we inspire and empower NDT and coatings professionals to excel by offering exceptional, high-quality services that elevate industry benchmarks and promote excellence.
Find out more about us and employee benefits:
How to apply
Submit your CV and covering letter to ***email_hidden***
Support with your application
At Argyll Ruane, we’re committed to making sure our hiring process is fair and accessible for everyone and want to support all candidates to perform at their best. If you need support in the form of a reasonable adjustments due to disability, let us know as soon as possible by emailing ***email_hidden***. Any information you provide will be treated with privacy and confidentiality as per our Privacy policy.