Overview:
Jack & VMA GROUP are seeking a highly experienced and commercially driven Head of Sales to join a leading name in the alcohol industry, representing an iconic beer brand across both On-Trade (pubs, bars, restaurants) and Off-Trade (retailers, supermarkets, wholesalers) channels. This is a pivotal role, blending strategic account management with hands-on sales leadership, aimed at driving brand visibility, securing listings, and delivering sustainable revenue growth.
Please only apply if you have experience within the specific sector as this is a prerequisite from our client.
Key Responsibilities:
* Account Management: Lead and grow key national accounts across Off-Trade and On-Trade sectors, ensuring deep relationships with buyers, wholesalers, and independent groups.
* Sales Execution: Deliver on agreed sales targets, securing new listings and promotional activations across trade channels.
* Strategic Planning: Develop and implement tailored business plans and joint business partnerships (JBPs) for key accounts, aligned with overall brand strategy.
* Commercial Negotiations: Lead pricing, promotional agreements, and contract negotiations to maximise profitability.
* Market Insight: Monitor industry trends, competitor activities, and consumer behaviours to inform strategies and identify new opportunities.
* Cross-Functional Collaboration: Work closely with marketing, sales team, and supply chain teams to ensure seamless execution of brand initiatives in trade.
* Territory Coverage: Regular field visits across the UK, ensuring strong visibility of the beer brand in both On and Off-Trade environments.
Candidate Requirements:
* Minimum 8 years’ experience in sales/account management within the Alcohol/Beer industry
* Proven success managing both On-Trade and Off-Trade accounts at a national level.
* Strong strategic and commercial acumen with a track record of delivering revenue and profit growth.
* Deep understanding of the UK alcohol industry, including routes to market, category management, and trade dynamics.
* Excellent negotiation, relationship-building, and stakeholder management skills.
* Self-motivated, results-driven, and adaptable to a fast-paced, entrepreneurial environment.
* Trusted network of contacts within Beer environment
* Full UK Driving Licence and access to own vehicle (essential for national travel).
Package:
· Competitive Base Salary (DOE)
· Bonus Scheme
· Car Allowance / Mileage Expenses
· Pension & Benefits
· Opportunities for career growth within a fast-growing brand portfolio
Due to a high volume of applicants, we are unable to respond to everyone. We will get in touch if you are successful in your application.
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