Overview
Exciting Leadership Opportunity! Join Odevo UK as Head of Digital Growth
Odevo is on a mission to become the leading force in residential property management services—and digital sits at the heart of that ambition. The global residential property management industry is undergoing a major digital transformation, and Odevo is at the forefront. By combining cutting-edge digital technology with exceptional people, we are radically simplifying living for families and individuals across the UK and beyond.
As Odevo UK continues to grow, we are looking for a highly commercial, hands-on and results-led Head of Digital Growth to join our commercial leadership team. This is a pivotal role, reporting directly to the Chief Commercial Officer (CCO) and owning the digital and performance marketing function across our diverse operating companies.
Position
Position: Head of Digital Growth
Company: Odevo UK
Location: Hybrid – 2 days in London office, WC1.
Contract: Permanent
Salary: Competitive, with a comprehensive benefits package
Key Responsibilities
* Develop a cohesive digital strategy and group-wide approach, ensuring best-in-class digital activity across all performance marketing channels to deliver commercial objectives.
* Lead in setting up and growing activity from the ground up for all operating companies.
* Provide digital leadership and direction for all OpCos.
* Identify and capitalise on digital and performance opportunities to deliver organic growth and ROI-driven marketing activity.
Cohesive Digital Strategy
* Create and deliver the digital strategy as agreed with the CCO across all OpCos, as part of Odevo UK.
* Ensure the digital strategy aligns with agreed commercial objectives and levers, in collaboration with the OpCos, demonstrating clear ROI.
* With the wider digital team, create and deliver 24/7 robust performance marketing activity across the digital spectrum.
* Deploy activity across relevant channels, including websites, SEO, Paid Search and Social, CRM, paid media, advertising and partnerships.
* Ensure all relevant digital and performance opportunities are explored and optimised.
* Create ROI and ROAS models across all paid media channels to optimise.
* With owned channels including websites and CRM, ensure all elements are tracked and reported on to create and optimise frictionless digital journeys.
* Collaborate with key global teams and OpCos, ensuring the digital team’s output meets objectives and links with related Odevo teams to drive growth.
Digital Leadership
* Demonstrate digital leadership and digital-first thinking, driving excellence across the commercial function.
* Maintain a relentless focus on commercial ROI across the digital spectrum.
* Ensure all digital projects are delivered in a timely and efficient manner, delivering long-term commercial value and ROI.
ROI Driven Digital Activity
* Drive a dedicated commercial culture, centred in digital and performance to give Odevo absolute commercial advantage in the UK.
* Create a live trading desk to optimise all activity in real time for best commercial returns.
* Demonstrate ROI and ROAS in every measurable area and deliver attribution across all digital activity.
* Ensure digital output demonstrates commercial value and drives organic growth targets.
Team Leadership & Development
* Lead, mentor, and develop a high-performing digital team.
* Inspire best practice in digital across all OpCos and embed digital thinking into decision-making.
* Be the digital lead in the Commercial leadership team, ensuring performance and ROI are central to decisioning.
Qualifications And Experience
* Proven track record as a Head of Digital or Senior Digital Manager.
* Hands-on experience of setting up and optimising Google and LinkedIn master accounts.
* Deep experience creating campaigns, optimising content and spend, and measuring performance across Google, LinkedIn, Meta and CRM platforms.
* Comfortable analysing, recommending, and executing SEO and website improvements.
* Demonstrable experience driving commercial value through exceptional digital activity and the ability to tell a clear story to senior stakeholders.
* Commercial and numerical acumen.
* Experience of working in a multi-brand portfolio, digital agency, or in-house “trade-desk” team is a plus.
Personal Attributes
* A strategic thinker.
* Entrepreneurial and results-driven.
* Collaborative and a strong team player.
* Strong commercial curiosity and a passion for driving growth.
What We Offer
* The opportunity to shape the commercial future of a dynamic and growing group of companies.
* A challenging and rewarding role with significant impact and autonomy.
* Competitive salary and comprehensive benefits package.
* A collaborative and supportive work environment.
* Opportunities for continuous professional development and career advancement.
How To Apply
Ready for this incredible opportunity? Explore life at Odevo on LinkedIn or visit our website for a full list of current opportunities. For more details or to ask any questions, contact our recruitment team on 0204 6043118 and quote reference Ref.
Please note: Candidates must be eligible to work in the UK without restrictions. Documentary evidence of eligibility will be required. Some benefits may be subject to a qualifying period.
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