Opportunity: Head of Sales
Contract: Permanent
Location: Belfast Depot based with travel required across NI.
Salary: Competitive + Management Bonus + Company Vehicle
Are you an accomplished sales leader with a strong track record across plant and tool hire, material handling, logistics, warehousing, or construction?
Do you bring strategic drive and commercial vision needed to develop high‑value accounts and lead a high‑performing sales function?
Are you ready to take on a pivotal leadership role within a fast‑growing, ambitious organisation?
We have a new opportunity for a dynamic and ambitious Head of Sales to join to lead our successful sales team in Belfast.
Balloo Hire Centres is a leading provider of tool, plant and welfare equipment for businesses and DIY needs in Northern Ireland. Balloo Hire Centres is part of The Briggs Equipment Group and therefore can offer a local solution with corporate level support.
In this role, you will:
* Drive revenue growth across all new equipment categories, taking full accountability for departmental budgeting, cost management, and overall commercial performance.
* Embed a culture of SHEQ excellence, ensuring full compliance while leveraging Safety, Health, Environment and Quality as a strategic advantage in the marketplace.
* Develop and implement strategic sales plans for key target accounts to deliver annual revenue, profit, and unit targets.
* Identify and convert high‑value strategic opportunities, accelerating growth across both existing and prospective customer portfolios.
* Lead the pricing strategy, ensuring alignment with Balloo’s commercial goals and market dynamics, supported by clear, evidence‑based competitor and market intelligence.
* Interpret market insights and customer data to pinpoint emerging trends and shape informed commercial decisions across priority sectors.
* Build and mentor a high‑performing sales team, providing strong leadership, clear objectives, and ongoing development to maximise performance.
What will help you to excel in this role:
* A proven track record of leading high‑performing teams to exceed targets across Regional and Key Accounts.
* Demonstrated success in securing new business, winning strategic accounts, and creating new revenue streams.
* Strong commercial acumen with a history of driving sustained revenue growth.
* Experience expanding product or service portfolios and diversifying market offerings.
* The ability to build, nurture, and retain long‑term, high‑value client relationships.
* A flexible, collaborative approach with the willingness to contribute across multiple business functions.
* High levels of personal energy, resilience, and commitment.
* Visionary leadership qualities with the ability to influence, inspire, and set strategic direction.
* Strong people management skills with a passion for coaching, developing, and empowering teams.
What you can expect from us:
* Competitive base salary
* Management Bonus
* Company vehicle
* Future development and career opportunities
* Contributory pension scheme with employer contributions up to 6%
* Paycare and eyecare health scheme
* High street voucher scheme
What’s next
If you require any reasonable adjustments to assist you in the interview process, then please contact a member of the Recruitment Team, and inform them prior to attending so we can ensure these are met.
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