RAC has a fantastic opportunity for an experienced Automotive Content Editor to join the Performance Marketing team on a permanent basis. You will be joining our existing team at an exciting time, playing a key role in developing RAC DRIVE into the number one destination for consumers seeking the latest automotive advice. This role offers a flexible hybrid working model of three days from home and two days in our Bradley Stoke office.
We are looking for a talented content expert who will inform our growing online audience about the latest cars. Responsibilities include delivering reviews, features, guides, and stories covering all key automotive topics. You must be able to work independently, possess excellent written and verbal communication skills, and influence others to support the growth of RAC’s core products and services.
What You’ll do…
1. Manage automotive content creation for the RAC Content Hub and digital publishing through the CMS.
2. Increase traffic by establishing RAC DRIVE as a content leader across automotive topics.
3. Lead the editorial process for car & van reviews, continuously improving and optimizing content.
4. Regularly update automotive advice and guide pages to make RAC the top destination for car editorial.
5. Produce editorial plans and prioritize workload effectively.
6. Develop SEO content strategies aligned with short- and long-term goals and an annual content roadmap.
7. Create engaging, optimized copy that balances organic search visibility with editorial integrity and brand purpose.
8. Provide recommendations to enhance visibility and traffic.
9. Collaborate with the RAC PR team to maximize opportunities.
10. Diversify content to engage users and improve accessibility across platforms.
11. Assist with customer-facing product content updates as needed.
12. Utilize tools like Google Analytics, Search Console, and Ahrefs to identify trends and opportunities.
What You’ll Need…
We seek an ambitious digital editor with 5+ years of automotive content creation experience, including car reviewing. You should have a strong understanding of the automotive industry and excellent writing skills to produce clear consumer content. Additional requirements include:
* Ability to prioritize multiple projects and meet deadlines.
* Experience working with a CMS and a good eye for UX.
* Proven ability to work efficiently under pressure.
* Strong communication skills and stakeholder management experience.
In return, we offer…
At RAC, we value our colleagues and offer competitive salaries plus benefits including:
* Free RAC Ultimate Complete Breakdown Service from Day One.
* 25 days annual leave plus bank holidays.
* Option to join our Group Personal Pension scheme with up to 6.5% employer contribution.
* Life Assurance coverage, with options to increase coverage.
* Family leave support and flexible work arrangements.
* 24/7 confidential personal support services.
* Car salary sacrifice scheme after 12 months.
* Access to discounts on various retail and leisure services.
* Free onsite parking.
Joining RAC also grants you automatic participation in our ‘Owning it together’ Share Scheme, rewarding your contributions and sharing our success.
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