We’re currently hiring for a Head of Performance Marketing to join a well-established, high-volume consumer brand operating at national scale. This is a key leadership role, reporting directly to the Marketing Director, and responsible for overseeing all digital acquisition and retention activity across Paid Media, SEO and CRM.
You’ll manage a team of 9 specialists and take full ownership of strategy, budget, performance, and cross-functional collaboration across these core areas.
This business operates in a fast-moving consumer services space and is a household name within its category. The company is known for delivering high-volume transactions through a tech-led, customer-first approach. The marketing team is deeply embedded in commercial strategy and performance, with a strong focus on innovation, data, and customer experience.
What you'll be doing...
* Define and deliver end-to-end strategies across paid media, organic search, and CRM, aligned with business-wide growth and retention goals
* Own and optimise the digital channel mix: search (PPC), paid social, display, affiliates, SEO
* Lead and mentor a high-performing team of 9, covering both performance and CRM functions
* Manage multi-million-pound budgets, focusing on improving efficiency, ROAS, and customer LTV
* Oversee CRM operations including segmentation, lifecycle marketing, personalisation, and automation
* Ensure cross-channel planning aligns with business peaks and commercial cycles
* Champion the use of data and analytics to inform decision-making, test & learn cycles, and reporting
* Lead platform improvements and CRM/martech optimisation projects
* Work cross-functionally with analytics, finance, CX and senior leadership to align marketing and commercial activity
* Present key insights and strategic recommendations to senior stakeholders on a regular basis
Who We’re Looking For...
* 3+ years in a senior-level performance marketing role, ideally in a consumer-focused environment
* Strong hands-on and strategic experience across PPC, paid social, display, SEO, and CRM
* Track record of managing teams and agencies to high performance
* Data-driven, with strong analytical skills and experience using tools like GA4, Looker Studio, or similar
* Comfortable owning large budgets and making commercially sound decisions
* Deep understanding of customer lifecycle marketing and CRM platform management
* Excellent project management, stakeholder engagement, and communication skills
* Advanced Excel skills and confidence working with marketing performance data
* Degree or equivalent experience preferred
Please note due to high volumes of applications unfortunately we are not always able to respond to all unsuccessful applicants. However we wish everyone who applies the very best with their job search.
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