ABOUT US
Our modern world is increasingly influenced by international brands and global marketing campaigns. Consumers have access to a variety of media 24/7, and brands want to embrace this opportunity to reach their customers through different channels. Our client are insight-driven localisation experts, helping brands connect with people worldwide. To make that happen we draw on a unique breadth of local cultural understanding across brand, corporate, and employee communications and over 30 years of practical experience in global creative production and delivery. With a great list of clients and offices in London and New York we pride ourselves on being an independent company helping brands achieve their global objectives.
ABOUT YOU
We love diverse, different and delightful people. You don’t have to be a certain type to fit in. We embrace characters who bring something new and interesting, contributing to our international and eclectic blend of personalities.
PURPOSE AND ACCOUNTABILITIES
As Brand Guardian, you hold the responsibility for upholding, championing and developing on-brand ideas and solutions that delight our clients. Working closely with the Lead Brand Guardian, you push to raise your internal profile by being creatively assertive and selling your ideas to your peers and clients.
As a Brand Guardian, you’ll be accountable for:
* Ensuring the implementation and upkeep of our client’s brand identities and strategies.
* Building a deep understanding of each client’s brand.
* Taking direct accountability for the quality of digital, print and video work produced out of the London Studio as well as from our external and offshore production hubs and partners.
KEY RESPONSIBILITIES
Clients
* Interpret and understand each allocated client brand, taking direct accountability for the quality of design of digital, print and video work produced out of the London Studio as well as from our external and offshore production hubs and partners.
* Liaise with clients and clients’ creative agencies on project progress and provide insights.
* Act as the main contact within the Studio for all Master files and assets;
* Upon receipt of all Client-supplied Master files and assets – interrogate design and functionality and as required, work closely with client teams and the clients’ creative agencies to ensure necessary adjustments are made to Masters files and assets until they are successfully deemed and passed as fit for use within the Studio;
* Interrogate ALL creative and question or provide solutions in confidence for the Client.
* Check all files are correctly named and match the campaign brief and that files are ready for market adaptation.
* Review and check all Master files and assets within the production cycle before they are presented to QC.
* Make masters available for the Studio whilst ensuring internal production folder structures are implemented correctly.
* Support the wider studio with any artwork queries.
* Retain campaign ownership from start to finish, advising and guiding the digital and print production teams throughout.
* Brief London team on Master files and assets: Studio manager, client services teams, internal Studio developers and artworkers on client campaigns.
* Brief external Studio/production hubs and partners on Master files and assets on a regular basis, providing support throughout.
* Retain brand ownership throughout and create additional brand guidelines, when required.
* Apply and/or facilitate all necessary changes and/or modifications to digital, print or video assets using your ability and experience.
* Carry out technical checks of artwork and all digital, print and video assets for compliance with brief and specifications.
* Carry out in-process and end-to-end QA inspections of digital, print and video content including identification of obvious spelling errors, pricing and call-to-action etc.
* Ensure daily production output and quality targets are achieved.
* Work collectively and collaboratively with internal Studio, external production hubs and client teams to fulfil client requirements/requests within and working to specified deadlines.
* Proactively communicate with Client Services teams and Management.
* Utilise, maximise and develop the internal software and workflow solutions, to achieve continuous improvement and manage our very high client expectations.
* Assisting in Presentation Deck design and tidying following specific guideline styles.
Upkeep of the campaign folders
* Review and check all Master files and assets received from the client and add them to the Studio servers.
* The checking of all masters includes brand and technical aspects, including correct colour set-up, layers and naming conventions.
* Be responsible for applying any updated information from the Client Services/ Account Teams.
OOH and Digital Approvals
* All approvals between London studio and Client studio and/or creative agencies are to be managed via email.
* Brand Guardian checks the artwork and digital assets to guidelines before sending to Client.
* Brand Guardian manages any amends back into Studio.
* As Brand Guardian make any new designs necessary to achieve client brief.
* During a campaign, the allocated Brand Guardian lead will be responsible for spot-checking artworker and developer-produced files on their campaign to ensure consistency and maintain brand understanding of that campaign.
Communication
* The Brand Guardian role is an information-holding role and therefore each Brand Guardian must be accessible and open to working with all colleagues across the account to ensure continuous brand communication flowing and answer and assist on brand queries.
* Mentoring new members of Staff.
Skills
* Excellent Adobe Suite knowledge. InDesign/Photoshop/Illustrator/Acrobat.
* Excellent working knowledge of Figma.
* Google Suite Apps: Google Slides/Docs/Sheets.
* Typographically trained to a high standard.
* Confident communicator and Presenter.
* Always being ready to talk through issues and solutions with our off-shore partners.
* Knowledge of After Effects, Premier would be a valuable asset, but not essential.
REPORTING STRUCTURE
The Brand Guardian reports to the Lead Brand Guardian. Performance and progression are reviewed together with the Head of Production annually as below.
PERFORMANCE REVIEW
Annual review by the Lead Brand Guardian based on:
* Depth and quality of asset reviews and feedback;
* Overall quality and accuracy of client work and adherence to client brand guidelines;
* Client understanding and insights
* Pro-activeness in supporting production processes
* Quality and efficiency of reporting;
* Interpersonal/communication skills;
* Working well within the wider team;
* Demonstrating the core values of the agency.
WORKING HOURS/PATTERN
Monday-Friday 9am – 5:30pm
Office (based in Central London) 3 days; Monday, Tuesday and Thursday. WFH: Wednesday and Friday
* You will be required to work a later shift 1pm-9pm at busier times. On these days you can WFH.
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