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Go To Market Digital Account Manager, Edinburgh
Client: HBX Group
Location: Edinburgh, United Kingdom
Job Category: Other
EU work permit required: Yes
Job Views: 2
Posted: 22.08.2025
Expiry Date: 06.10.2025
Job Description:
HBX Group is the world’s leading technology partner, connecting and empowering the world of travel. We’re game-changers, disruptors, bringing together local and global brands in accommodation, transport, activities, and payments through our network of 300,000 hotels worldwide, 60,000 high-value clients such as tour operators, travel agents, and loyalty schemes across 140 source markets. We are tech-driven, customer-first, with a knowledgeable and well-connected commercial team. Our team, Team HBX Group, is the heart of the company, encouraged to ‘move fast, dream big, and make a difference’ daily. We believe in the power of tech + data + people, with a ‘global approach, local touch’ mentality. Headquartered in Palma, Mallorca, we employ around 3,500 people worldwide.
Job Description:
We seek a digital marketing expert to manage our direct B2C platform and B2B White Label Solutions within the travel industry.
The candidate will implement marketing strategies across B2C and B2B2C channels, utilizing expertise in digital marketing disciplines and proven methodologies.
Must have a customer-first mindset and strong commercial acumen.
Responsibilities:
* Manage Google Analytics daily
* Oversee PPC campaigns and spending
* Send marketing emails, segment customers, create email flows and campaigns to maximize sales
* Manage website functionality, report bugs, test platform updates
* Basic HTML skills for content editing on website and WordPress blog
* Manage affiliate program and key publisher relationships
* Create client reports and present using Google Analytics and internal MI
* Manage client touchpoints and marketing efforts with WL partners
* Oversee Reviews.io platform
* Create white label solutions
* Manage B2B2C industry partner accounts
Skills:
* Preferred knowledge of technical SEO
* Experience with managing and optimizing PPC via Google Ads
* Familiarity with SEMrush for keyword and competitor analysis
* Knowledge of Klaviyo or similar email platforms
* Basic coding skills for website content editing
* Moderate Canva or similar tool proficiency
* Knowledge of WordPress and Google Search Console
Advantages:
* Experience with White Label Solutions management
* Knowledge of API integrations
* Project management certifications
Qualifications:
* Degree in Digital Marketing or Business
* CIM Certification
HBX Group values diversity and inclusion, fostering an environment where everyone feels valued and respected. Join us to be part of a team driving innovation in global travel services.
Benefits include working in a multicultural environment, building global relationships, and career development opportunities worldwide.
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