Wealth Management - Marketing Campaigns Manager (Associate) - London location_on London, Greater London, England, United Kingdom
The Role
We're seeking a proactive, curious, analytical, and highly motivated Campaigns Manager to join the Marketing team in our London office. This role will be responsible for managing and monitoring acquisition campaigns across digital marketing channels to meet the evolving needs of the business. We are looking for someone that can combine creativity with analytical rigour to create best in class marketing campaigns that deliver measurable performance. The successful candidate will be tasked with unlocking the best formula for growth through optimisation of existing and new paid media activity.
Responsibilities
* Day-to-day management of advertising campaigns through effective partnership with the creative and media agencies
* Create, monitor, and optimise marketing campaigns around key product and category moments to meet business and commercial targets
* Support the Acquisition lead with the management of Paid Search, Aggregators, Display and other paid marketing channels.
* Work with aggregator partners to identify opportunities to optimise performance, value, and scale.
* Build a strong working relationship with the research, analytics, and MI leads to improve marketing analytics and reporting dashboards.
* Leverage data-driven insights to monitor campaign performance and maximise conversions.
* Collaborate with members of the marketing team to ensure paid amplification of marketing content when necessary.
* Work with creative agencies or internal design teams to create marketing assets for paid media campaigns that align to key audience insights and brand guidelines.
* Implement agreed test and learn strategies that help business to drive decisions throughout the customer application funnel.
* Stay ahead of the latest trends in paid media, including new tools, platforms, and tactics.
* Produce and present regular performance marketing updates for BAU and Campaign activity.
* Ensure all media invoices are correct and future costs are accurately forecasted.
Experience and Skills
* Experience of supporting the delivery of multi-£m marketing budgets & campaigns
* 4+ years working in a B2C or agency performance marketing/paid media function.
* Strong acquisition marketing skills, using multiple channels to effectively acquire customers.
* Ability to partner cross functionally towards enterprise level objectives; and to effectively manage and develop partnerships with marketing agencies.
* Track record of executing successful acquisition campaigns to drive customer and account growth
* Clear communicator who can effectively speak in technology, marketing and experience terms
About Goldman Sachs
At Goldman Sachs, we commit our people, capital and ideas to help our clients, shareholders and the communities we serve to grow. Founded in 1869, we are a leading global investment banking, securities and investment management firm. Headquartered in New York, we maintain offices around the world.
We believe who you are makes you better at what you do. We're committed to fostering and advancing diversity and inclusion in our own workplace and beyond by ensuring every individual within our firm has a number of opportunities to grow professionally and personally, from our training and development opportunities and firmwide networks to benefits, wellness and personal finance offerings and mindfulness programs. Learn more about our culture, benefits, and people at GS.com/careers.
We offer a wide range of health and welfare programs that vary depending on office location. These generally include medical, dental, short-term disability, long-term disability, life, accidental death, labor accident and business travel accident insurance.
We offer competitive vacation policies based on employee level and office location. We promote time off from work to recharge by providing generous vacation entitlements and a minimum of three weeks expected vacation usage each year.
Financial Wellness & Retirement
We assist employees in saving and planning for retirement, offer financial support for higher education, and provide a number of benefits to help employees prepare for the unexpected. We offer live financial education and content on a variety of topics to address the spectrum of employees’ priorities.
Health Services
We offer a medical advocacy service for employees and family members facing critical health situations, and counseling and referral services through the Employee Assistance Program (EAP). We provide Global Medical, Security and Travel Assistance and a Workplace Ergonomics Program. We also offer state-of-the-art on-site health centers in certain offices.
Fitness
To encourage employees to live a healthy and active lifestyle, some of our offices feature on-site fitness centers. For eligible employees we typically reimburse fees paid for a fitness club membership or activity (up to a pre-approved amount).
Child Care & Family Care
We offer on-site child care centers that provide full-time and emergency back-up care, as well as mother and baby rooms and homework rooms. In every office, we provide advice and counseling services, expectant parent resources and transitional programs for parents returning from parental leave. Adoption, surrogacy, egg donation and egg retrieval stipends are also available.
Benefits at Goldman Sachs
Read more about the full suite of class-leading benefits our firm has to offer.
#J-18808-Ljbffr