Job Responsibilities
1. Maintain control over the Shropshire FA brand.
2. Provide local marketing support to dedicated FA campaigns.
3. Oversee the Shropshire FA website, online newsletter, and social media accounts, ensuring they remain a central resource for the dissemination of information to all stakeholders.
4. Develop links within the local media to ensure that there is regular coverage of the Shropshire FA activities.
5. Undertake relevant market research to identify progress and highlight areas for priority action.
6. Manage the Shropshire FA awards’ programmes.
7. Promote and market a programme of public events, particularly County Cup finals.
8. Manage the marketing and promotion of County Cup competitions.
9. Provide marketing support and advice to clubs and leagues.
10. Use national and local customer insight to drive delivery of the Shropshire Business Strategy.
11. Review the Shropshire FA branding and visual imagery ensuring consistency across all media and external and internal publications to ensure consistency of message and maximise efficiency.
12. Ensure all communications via social media with under-18s are in line with the safeguarding use of social media policies.
13. Provide the highest level of customer excellence to support volunteers across all FA Technology systems (FA Events, Whole Game System, Matchday app and Full-Time).
14. Contribute to ensuring that safeguarding and equality are embedded throughout the Shropshire FA and grassroots football.
15. Attract increased investment into the Shropshire Football Association by maximising assets and continually raising its image, profile and reputation.
16. Identify, approach and conclude partnership agreements with organisations in the local/regional business community, ensuring such agreements do not conflict with central FA partnerships and ensure Shropshire FA meets its charity obligations.
17. Identify, approach and conclude partnership agreements with non-commercial organisations in the local and regional community (e.g. mutually-beneficial agreements with charities), ensuring such agreements do not conflict with central FA partnerships.
18. Ensure formal contracts are in place with all partners, whether commercial or non-commercial.
19. Manage with the CEO any new and existing commercial and non-commercial partnerships to ensure mutual expectations are delivered.
20. Manage and deliver charity partnership activities.
21. Use all reasonable endeavours to assist The FA in delivering its commercial partner programme in accordance with the reasonable instructions issued by The FA.
22. Execute tasks as required to meet the Shropshire FA changing priorities.
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