Senior Customer Marketing Manager,
6 months FTC
A little bit about Lindt
We are a premium chocolate manufacturer established in 1845 operating in over 86 countries around the World. Guided by our Global purpose to Enchant the World with Chocolate and UK vision of Creating Moments to Make Everyone Feel Special, we have around 400 team members in the UK across our Head Office, Retail, and Field Sales divisions. We are a Top 20 Great Place to Work and are proud of our incredible people, our unique values-led culture and our iconic market leading brands such as LINDOR & GOLD BUNNY.
We’re also proud of being one of the few 'bean-to-bar' chocolate makers in the world, where we control every step of our chocolate production.
Where you will be based
This role will be based in Feltham, London during December 2025, if starting in December. It will then be based in Richmond upon Thames from January to June 2026. (Hybrid Working: in the office 60% and WFH 40%)
How you could help us to Enchant the World with Chocolate
In this role you will report directly to the Customer Marketing Controller, and a key member of the grocery activation team within Customer Marketing.
About this role:
1. Planning and executing Lindt brand activation in key customers to drive incremental, unmissable, equity building visibility & conversion to sales. Plans must be aligned to Perfect Store objectives and the Category Vision
2. In-Store and Online Strategies: optimise point of sale materials, product placements and digital marketing efforts to enhance the shopping experience and drive sales in customers
3. Consumer Promotions and Campaigns: activate consumer promotions, partnerships, product sampling and other incentives to encourage purchases and drive conversion at the point of sale
4. Understanding Shopper Behavior: ensure plans are based on insights into what influences purchasing decisions
5. Collaboration with Retailers: work closely with retailers to develop joint marketing initiatives that benefit both parties
6. Measuring and Analysing Results: responsible for measuring the effectiveness of campaigns and initiatives through metrics such as sales lift, return on investment (ROI), and shopper conversion.
Key Responsibilities
Lead the best possible execution of current year plans:
7. As part of the cross functional customer/account team, you will work with commercial & category teams, and retailer agencies to lead the planning, execution and evaluation of all brand activities in 2 grocery retailers to agreed budget, timings and targets
8. Responsible for the development of temporary and/or permanent Point of Sale (POS) to enhance brand equity in store whilst meeting customer requirements. This includes working with the Display Manager to deliver creative designs that maximise Lindt visibility within retailer guidelines
9. Customer Engagement – develop shopper marketing relationships within Retailers and expand network/contact matrix by strengthening customer contacts via appropriate forums. Demonstrate thought leadership with use of shopper insight led plans
10. Presentation of activation plans to key internal stakeholders, external agencies and Customers
11. Responsible for management of the Consumer Promotion (CP) In Store Budget, including negotiation with customers, agencies & suppliers to achieve best costs and return on investment
12. Agency Management – briefing and management of agency to ensure projects are delivered on time and to quality standards
13. Responsible for review and analysis of all in store activity to deliver customer marketing insights and solutions which shape and impact business strategy and growth i.e. ROI Sampling analysis, CP Media analysis, Display research and findings etc.
14. Monitoring competitor activity and best-practice for activation and display and making recommendations for incorporation into future plans.
Lead year +1 plan development:
15. Leadership agenda – input into strategic direction of Lindt business at appropriate forums. Working in collaboration with Sales and Category (Cat Man & Strategy) to deliver a compelling presentation of plans at: Strategic Customer & Brand Planning meetingsLaunch DaysAccount PlanningCustomer selling meetings
16. Deploy shopper insight in the most effective and efficient way of driving conversion in an omni-channel shopping environment
What experience you’ll bring
Ideally you will be:
17. Experienced in local brand / product or shopper marketing
18. Driven, high tenacity, resourceful with a focus on delivering results
19. Demonstrate interpersonal and leadership skills, with potential to move to more senior roles
20. A collaborator with the ability to network and establish strong relationships cross functionally and externally
21. Compelling communicator and presenter, able to tailor dependent on audience
22. Experienced in managing external media & design agency workloads and day-to-day relationships
23. Capable in managing complex end-to-end projects
24. Proficient in data analytics, insights as well as Excel and PowerPoint
How you will be rewarded financially
In addition to salary, you will receive a benefits package including; bonus, pension, life cover, chocolate allowance; chocolate give-aways, chocolate discount, £100 personal incentive, birthday day off and so much more!
Being yourself every day
We want everyone at Lindt feel safe to be themselves, ensuring they are empowered, represented, celebrated and included in our workplace. You’ll notice this throughout the recruitment process; in our ‘dress for your day’ policy and through our proactive DE&I strategy.
Living our values everyday
At Lindt UK, our values guide us in everything we do. Being Passionately Lindt, Always Evolving, Building Real Relationships, Acting Responsibly and Making An Impact are an integral part of life here at Lindt.
What you can expect from us
In return for everything that you’ll bring, we can offer you an exciting role in a fast-growing organisation, where we’ll provide an environment where you will thrive, feel supported and fulfil your career aspirations, all while supporting your physical and mental wellbeing.
Requirements