CIMSPA Loughborough, England, United Kingdom
Customer Engagement Coordinator
CIMSPA Loughborough, England, United Kingdom
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This range is provided by CIMSPA. Your actual pay will be based on your skills and experience — talk with your recruiter to learn more.
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Our Customer Engagement Co-ordinators will have a pivotal role in delivering CIMSPA's strategy through outbound calling activity to optimise customer lifetime value through the promotion of professional status, increased reaccreditation and engagement, helping sport and physical activity professionals to advance their career.
This highly accountable role is focused on the account management of customer relationships, lead management and conversion processes with the objective of proactively engaging customers to help them gain best value from their relationship with CIMSPA and to upgrade their professional status through an omnichannel customer journey.
The role involves providing direct support to customers and potential customers, focusing on outbound calling to engage customers in advancing their professional status and career, and account managing customers to ensure they receive personalised support and guidance.
The Co-ordinators will work within CRM account management processes to upsell, enhance customer engagement and satisfaction, and convert customer opportunities. The role will also require the successful candidates to plan, organise and support the delivery of regular customer webinars (live and on-demand).
The role will require collaborating with the Accreditation team to ensure the smooth onboarding of customers.
Each co-ordinator will also act as the 'voice of the customer,' becoming an expert on designated customer segments.
Key tasks include but are not limited to:
Outbound Calling
* Conduct outbound calls to customer to provide support and encourage them to increase their professional status and advance their careers.
* Instigate contact with leads with the objective of converting them to upgraded professional status and optimising customer lifetime value.
* Develop and utilise call scripts and strategies to effectively engage customers.
* Track and report on the outcomes of outbound calling activity.
* Achieve set targets for call volume, quality, conversions, retention and income generation, CPE (cost per experience), real-time and schedule adherence, shrinkage and ACW (after call work)
Account Management
* Manage a portfolio of customers and leads, providing personalised support and guidance to enhance their engagement and achieve retention, income and recruitment targets
* Pro-actively provide advice on career development opportunities, CPD, qualifications and training to encourage customers to advance their professional status
* Provide information and signpost to customer benefits.
* Regularly call assigned customers that may be at risk of non-reaccreditation to understand their needs and address any concerns.
* Contribute to closed-look action procedures
* Work closely with the Customer Engagement Manager to develop and implement strategies for improving customer relationships, lead conversion and engagement.
* Work within CRM account management processes using Dynamics CRM to streamline operations and improve efficiency.
* Utilise Dynamics CRM to manage data, track interactions, and ensure that all customer and lead information is up-to-date and accurate.
Customer Support
* Serve as a primary point of contact for customer enquiries, providing timely and accurate responses
* Maintain accurate records of customer interactions in the CRM system
* Respond to inbound communications from a variety of channels such as calls, emails, web enquiries, social media, Whatsapp, online chat
Communication
* Collaborate with the Marketing and Communications team to create and distribute engaging content for designated customer segments
* Collaborate with the Accreditation team to ensure that new customers and those advancing professional status are onboarded effectively
* Collaborate with the partnerships team to link customer engagement activity with employers supporting employer onboarding
* Collaborate with the education team to understand and offer appropriate learning and development opportunities to customers at each stage of their journey
* Represent CIMSPA at online and in-person events across the UK
Data Management
* Undertake activity based on Dynamics CRM dashboard schedule
* Track and report on customer engagement metrics for accounts managed
* Utilise Dynamics CRM to manage customer data and track interactions
* Assist in the preparation of reports on customer trends and engagement activities
For further information, please click here to view CIMSPA's Customer Engagement Coordinator job description.
NB: Previous applicants need not apply.
Salary: £27,092 - £27,865 per annum
The closing date for applications is Wednesday 4th June 2025 at 5pm. Interviews will be held in Loughborough on Tuesday 10th June 2025.
Seniority level
* Seniority level
Entry level
Employment type
* Employment type
Full-time
Job function
* Job function
Customer Service
* Industries
Hospitals and Health Care, Non-profit Organizations, and Government Administration
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