About the job
Roles & Responsibilities
Digital Strategy
* Collaborate with the Brand Team to define and agree on digital brand strategy for consistent online messaging.
* Ensure brand cohesion across all digital touchpoints eg. Paid media, brand website, CRM etc.
* Work with Digital & Media Manager and Global teams to deliver best-in-class content & media
* Finger on the pulse of beauty, digital & media trends; staying up-to-date and attending industry events where possible.
Digital Content
* Own the digital content strategy and content calendar
* Lead and main POC for content agency. Accountable for 100% accurate & timely briefs, feedback & approval.
* Ensure sufficient content is created in line with media plan, all content is fit-for-platform, legally compliant, brand approved and delivered on time.
* Ownership of content performance. Ensure content is analysed, evaluated and optimised in line with learnings to drive improvement.
Paid Media
* Understanding of all paid media channels, and full comprehension of digital media plans & post-campaign analysis reports with Digital & Media Manager
* Work with agency to understand content sufficiency; at different budget levels, platforms and lengths of campaigns.
* Evaluate success of content/ creative within each campaign, including influencer content; setting up creative testing as needed.
Retail Media
* Part of THG core group. Work with KAM on media analysis, optimisation, and evaluation.
* Opportunity to build out retail media scope with other e-retailers
Brand Website Management
* Manage brand website, ensuring regular updates for optimal brand representation, and adherence to guidelines
* Liaise with the Global team for content and website changes.
* Contribute to website optimisation in accordance with the latest SEO guidelines
* Analyse & measure website performance, reporting on key metrics eg. Traffic, engagement, bounce rate
Customer Relationship Management (CRM)
* Co-own and develop UK CRM strategy, and test & learn plan, with Digital & Media Manager to achieve CRM objectives
* Own the development of the CRM content calendar
* Recruit, maintain and enrich customer database for quality connections and data
Collaboration with Wider teams
* Point person to work with trade team on digital POS needs (UTMs, analysis etc)
* Collaborate with community manager to monitor and analyse paid media sentiment; report findings back to wider team & implement learnings into future content
* Support influencer manager with content strategy implementation
* Responsible for day-to-day budget management and PO’s
Person Specification
* 3+ years experience in digital media campaign management and/or content management and creation.
* Experience in optimising and providing actionable insights on media campaigns and/or creative to drive continual improvement
* Experience in managing agency relationships, leading briefings and providing constructive feedback.
* Detail-oriented and solutions-focused, with strong numerical and analytical skills.
* Self-starter who is not afraid to get stuck in and capable of managing multiple projects simultaneously
* Values working as part of a team, and confident in leading own workstreams
* Creative thinker with a passion for media, creative and consumer-first mindset
* Skilled communicator with strong presentation skills, and confident managing multiple stakeholders
* Budget management experience desired
* Passion for beauty/ skincare industry; experience desired but not mandatory
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