BettingJobs
is excited to be working with a fast-growing iGaming company who are seeking a motivated and detail-oriented
CRM Executive
to join their Manchester based marketing team. As the CRM Executive, you will play a key role in planning, executing, and optimising customer engagement campaigns across sportsbook and casino.
This role would be well suited to an individual with proven experience working in a CRM focused role in the iGaming industry who has a strong understanding of compliance within regulated markets.
Responsibilities:
* Assist in the planning, execution, and optimisation of CRM campaigns across email, SMS, push, and on-site channels
* Segment customer databases and tailor communications to maximise engagement, retention, and player lifetime value
* Support campaign planning and execution for key sporting events, casino launches, and seasonal promotions
* Work closely with design, product, and BI teams to ensure all campaigns are creative, relevant, and performance-driven
* Monitor campaign KPIs including open rates, click-through rates, conversion, and retention, providing actionable insights
* Ensure all CRM activities comply with UKGC regulations and responsible gambling requirements
* Assist in the development and optimisation of player journeys, onboarding flows, and lifecycle marketing programmes
* Conduct A/B testing and share findings to improve communication effectiveness
* Provide reporting and analysis to senior marketing and CRM managers
Requirements:
* Previous experience in CRM, digital marketing, or customer engagement, ideally within the iGaming industry
* Strong understanding of CRM platforms (Salesforce, Optimove, or similar) and campaign management tools
* Familiarity with UKGC regulatory requirements and best practices in responsible gambling communications
* Excellent written and verbal communication skills with strong attention to detail
* Analytical mindset with the ability to interpret data and provide actionable insights
* Strong organisational skills with the ability to manage multiple campaigns simultaneously
* Creative thinker with a proactive approach to campaign optimisation and innovation
* Fluent in English