Our partner and distribution channel is a critical and growing component of our overall business! The Principal Channel Marketing Manager for EMEA will collaborate with our distributors and solutions integration partners to increase demand through marketing activities and scale our business. Through co-marketing you will align with partners on goals and strategies that support our business objectives. You will capture data, evaluate the impact of strategies, and report the results with a focus on lead generation, marketing influenced opportunity creation, and return on investment. Does this opportunity seem to be your next career step? Accelerate your career! Apply today! In This Role, Your Responsibilities Will Be:
1. Responsible for growing revenue through our indirect channel through Distribution and Solution Integration partners in the EMEA region through co-marketing activities
2. Collaborate with partners to develop coordinated marketing strategies aligned to our marketing campaigns and business unit strategies
3. Develop co-marketing strategies to drive eComms booking results through distributor platform
4. Allocate co-marketing funds to distributors at the start of the year and propose a funding distribution plan that improves return on investment
5. Meet with distributors and solutions and integrations partners regularly to ensure alignment and progress
6. Develop and maintain relationships with other regional teams (Channel Sales Managers, country sales and field marketing) to ensure constant alignment between marketing and sales plans by country or region.
7. Develop and maintain relationships with Marcom and digital Marketing team members
8. Identify and advocate for new and innovative ways to increase demand generation with partners using pilot programs
9. Lead monthly lead council meetings with Partner Sales Managers to review the performance of leads passed to distributors and determine when to make adjustments
10. Gather co-marketing data, evaluate the impact of strategies, and report the results quarterly to NI business unit, marketing, and sales leaders with a focus on return on investment
Who You Are:
You always keep the end in sight and put in extra effort to meet deadlines. You lay out a thorough schedule and list steps for achieving objectives. You quickly and decisively take actions in fact-changing, unpredictable situations. You balance own interests with others’ interests. You adjust communication content and style to meet the needs of diverse stakeholders.
For This Role, You Will Need:
11. Over a decade of experience specializing in driving revenue growth through strategic marketing initiatives.
12. Expertise in collaborating with partners and distributors to align with overarching business goals, cultivate demand generation, and achieving balance across stakeholders
13. History of building positive relationships, whether with channel sales managers, distributors, or internal teams, to ensure flawless alignment between marketing and sales plans.
14. Analytical skills with a proven record of using data to evaluate campaign performance, optimize strategies, and communicate impactful results to collaborators.
15. Initiative, a self-starter mentality, and a dedication to innovation, consistently identifying new ways to bring value and scale business through co-marketing activities.
16. Excellent planning, organizational & time management skills
17. Outstanding communication skills and integrity
18. Experience in working with distribution channel and/or system integrator partners is a plus
Preferred Qualifications That Set You Apart:
19. Track Record of Successful Co-Marketing Programs
20. Extensive Channel Marketing Expertise
21. Analytical Skills
22. Digital Marketing Foresight
23. Customer Relationship Management
24. Proficiency with Marketing Tools
25. Innovative Approach to Demand Generation
26. Leadership and Communication Excellence
Our Culture & Commitment to You: At Emerson, we prioritize a workplace where every employee is valued, respected, and empowered to grow. We foster an environment that encourages innovation, collaboration, and diverse perspectives—because we know that great ideas come from great teams. Our commitment to ongoing career development and growing an inclusive culture ensures you have the support to thrive. Whether through mentorship, training, or leadership opportunities, we invest in your success so you can make a lasting impact. We believe diverse teams, working together are key to driving growth and delivering business results.