Lawfront is one of the UK's fastest‑growing legal groups, bringing together high‑performing regional law firms and empowering them with best‑in‑class central support. We are now seeking a Digital Acquisition Marketing Manager to lead our paid digital growth strategy across the Group.
This is a senior, high‑impact role for a data‑driven digital leader who thrives in a fast‑moving, competitive environment and knows how to scale performance marketing programmes to deliver measurable commercial results.
The Opportunity
You will own and evolve Lawfront's paid digital acquisition strategy, driving growth for multiple brands across the Group. Working closely with our Digital, Marketing and firm‑level leadership teams, you'll shape how we attract, convert and retain clients through high‑performing digital channels.
Key Responsibilities
Paid Advertising & Digital Acquisition (Essential)
* Lead the paid digital acquisition strategy to deliver growth across the Lawfront group of firms.
* Manage and scale a paid media budget of £1m+, with responsibility for increasing investment and performance over time.
* Drive channel diversification and innovation to grow market share in highly competitive legal markets.
* Build a rigorous test–learn–optimise framework to improve ROI/ROAS and campaign effectiveness.
* Oversee PPC and advertising platforms (e.g., Google Ads), agency relationships and external strategic partners.
* Maximise performance across a mix of paid channels including PPC, directories, affiliates and referrer sites.
* Lead on digital tools and technologies that enable high‑performing growth marketing programmes.
* Understand market dynamics and competitive pressures that influence campaign performance.
Collaboration Across the Digital Team (Essential)
* Work closely with the wider Digital Marketing team to identify content opportunities that enhance paid campaign performance.
* Share insights from paid activity to inform Group SEO and CRO strategies.
* Develop digital growth plans using deep acquisition channel expertise.
CRM Marketing (Desirable)
* Define and build the CRM strategy for the Lawfront Group.
* Represent digital marketing requirements across the full prospect and customer lifecycle.
Campaign Analytics & Reporting (Essential
)
* Demonstrate commercial impact delivered through paid digital marketing.
* Produce clear reporting for team leaders and stakeholders on ROAS, ROI and performance by service line, department and brand.
* Communicate best practice and campaign learnings across the Group.
* Present KPIs and performance updates to the executive board.
Consulting Across Regional Firms & Brands
* Create and deliver digital marketing strategies at firm, brand and departmental level.
* Build strong relationships with key stakeholders across multiple firms.
* Stay ahead of emerging opportunities, challenges and threats in digital—especially developments in AI across Search, Social and other channels.
* Support the future development and coaching of digital talent, helping build a high‑performing team.
* Represent the central Digital team within firms and coordinate wider team support where needed.
About You
You'll thrive in this role if you are:
* A digital acquisition specialist with proven leadership in scaling paid media programmes.
* Commercially minded, analytical and confident managing large budgets.
* Experienced in multi‑brand or multi‑site environments.
* Comfortable influencing senior stakeholders and presenting at board level.
* Curious, innovative and energised by the pace of change in digital marketing and AI.
* Motivated by the challenge of driving growth in a competitive, high‑value sector.
Why Lawfront
* A unique opportunity to shape digital growth across a diverse group of respected law firms.
* A collaborative culture where digital innovation is valued and invested in.
* The chance to build and influence digital capability across the Group.
* Competitive salary, benefits and long‑term career development.
If you're ready to lead digital acquisition for a growing legal group and deliver meaningful commercial impact, we'd love to hear from you.