In this role, you will support the SEO Lead in driving organic growth and revenue across Tesco’s core business pillars, including Groceries, Marketplace, F&F, Whoosh, Local Stores, Careers, and Recipes, ensuring strong search visibility and performance across the site.
Deliver day‑to‑day SEO activity across Tesco’s digital ecosystem, driving improvements in organic visibility, customer discoverability, and commercial performance across key journeys.
Responsibilities
- Use SEO data, customer search behaviour, and competitor insights to identify opportunities across Tesco’s core business pillars.
- Conduct keyword research, search intent analysis, content optimisation, and internal linking recommendations to help customers find relevant products, services, and information.
- Support technical SEO analysis across large‑scale page templates, including crawlability, indexation, canonicalisation, structured data, redirects, internal linking, page speed, and JavaScript‑rendered content.
- Analyse performance across a range of tools and platforms, translating insights into clear recommendations, reporting, and prioritised actions.
- Build and manage relationships with internal and external stakeholders, championing the importance of organic search across the business.
- Translate SEO recommendations into clear briefs, tickets, and acceptance criteria to ensure accurate and effective implementation of technical and content changes.
- Monitor organic performance, search trends, SERP developments, and emerging AI‑driven search behaviours to identify risks and opportunities.
- Support e‑commerce SEO at scale, including category and product page optimisation, product data quality, Merchant Center visibility, structured data implementation, and seasonal range discoverability.
- Support local SEO strategy to enhance the visibility of Tesco stores across the UK.
- Produce clear, concise SEO reporting and stakeholder updates, outlining performance, activity, risks, opportunities, and expected impact.
- Work closely with the SEO Lead to support the delivery of strategy and key initiatives.
- Contribute to a positive team environment, while continuously developing your skills and expertise in SEO.
Qualifications
- 4+ years’ hands‑on SEO experience within e‑commerce, retail, agency, or another large‑scale environment, with a proven track record of improving organic visibility and revenue.
- Strong technical SEO expertise, with the ability to translate complex insights into clear, actionable recommendations for stakeholders.
- Proficiency in key SEO and analytics tools (e.g. GA4, Adobe Analytics, Google Search Console, Screaming Frog, Ahrefs/SEMrush, Merchant Center).
- Strong data analysis skills, with the ability to turn insights into prioritised actions and clear, commercially focused reporting.
- Experience working cross‑functionally with developers, product, UX, and commercial teams to deliver SEO improvements end‑to‑end.
- Solid understanding of e‑commerce SEO and search behaviour, including category/product optimisation, search intent, and customer journeys.
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