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Crossmedia is the global media independent. We’re committed to doing media and business the right way, guided by the principles of TRUST, REASON and the pursuit of HAPPINESS. Crossmedia US was founded in NY in 2000 and is one of the largest minority-owned full-service media planning & buying agencies in the nation. We are 500+ Crossmedians worldwide with big ambitions to continue to grow with soul.
We focus on what media agencies should do: create innovative connections between brands and people regardless of channel or budget. And, we do it in an honest way. We are and always have been a values-based organization. We earn our clients TRUST by ensuring media transparency in our business model and objectivity in decision-making. We apply REASON & logic to finding solutions to our clients' greatest business challenges. The pursuit of HAPPINESS matters to us. Big time. We invest in each colleagues’ professional & personal wellbeing and growth. It’s why we have countless initiatives, clubs & cultural events dedicated to our people and why we have been the top ranked media agency named to Ad Age’s Best Places to Work for the past six years in a row.
We have offices in the USA, London, Canada and Germany. Our client roster includes US Bank, PWC, Invesco, Newell Brands, NASCAR, Planet Fitness, Teremana, American Cancer Society, White Castle, Ricola, Supercuts, Edible Arrangements, Illva Saronno, Zalando, Airbus and more.
OVERVIEW: The International Growth Director is responsible for leading and driving all international New Business efforts, from marketing the agency, getting Crossmedia into international pitches, leading international pitch efforts, and materially growing Crossmedia’s book of international clients.
New Business Functions:
* Partner with the Global Chief Growth Officer and New Business Director to develop the international growth plan.
* Vet all inbound pitch opportunities, in alignment with GCGO and Managing Director.
* Lead the development of RFPs/RFIs and Creds decks to ensure we are positioning Crossmedia as the agency best suited to answer the client’s brief by doing media the right way.
* Work within the RFI/RFP process developed by the Chief Growth Global Officer.
* Lead pitch team casting and harmonize the core team from day one.
* Ensure the pitch team is well grounded in the pitch process / client ask, including outlining a pitch plan to win from the onset.
* Assign roles and responsibilities.
* Collect background information and partner information when needed.
* Set up a centralized pitch Teams site.
* Drive expectations for senior-level reviews, accurate timelines and daily pitch updates.
* Advise on how to build the chemistry meeting, including the storyline.
* Establish and support great chemistry across the core team.
* Establish clear roles for everyone to shine and participate in the client meetings.
* Ensure the pitch team is listening to feedback and incorporating it back into the process.
* Adhere to schedules and allow ample time for rehearsals.
* Ensure issues are escalated early for resolution.
* Keep the GCGO and Managing Director updated on all relevant pitch issues.
* Deep understanding of what brands and clients want and where the market is headed.
* Lead proposals / SOW development internally, in partnership with operations and finance.
Marketing Functions:
* Develop and maintain relationships with international pitch consultants.
* Develop and lead strategic international marketing planning, including PR, thought leadership, and awards entries.
* Develop event strategy, including list of relevant events, agency/client speakers, and content needed for presentations.
* Write international case studies, create a database for them, and keep them updated based on campaign results and new campaign activity.
* Build a CRM database of relevant contacts for external marketing efforts.
REQUIREMENTS:
* 8-10 years of experience in New Business and Marketing at a media or creative agency.
* Strong communication skills and strong project management.
* Strong writing ability and interest in creating compelling narratives.
* Ability to immerse a team in a category.
* Ability to run an open and transparent process.
* Make the pitch team accountable to each other and to the story/solution.
* Ability to take feedback and adapt.
* A relentless mindset of excellence in all things.
* A willingness to partner with the GCGO and all other New Business and Marketing team members.
* This role requires proximity to our London office. We offer a hybrid work setting with employees working both onsite and from home.
CROSSMEDIA BENEFITS:
Our principles of Trust, Reason, and the Pursuit of Happiness are brought to life through benefits that recognize and support the diversity and physical, emotional, and professional well-being of our people, including:
* Flexibility to work in a hybrid manner with in-office and work from home options (depending on role).
* Open/Flexible PTO with US & UK specific policies.
* Paid sabbatical at significant milestone anniversaries.
* Sponsored healthcare options and agency-wide physical & mental health support.
* 401(k) with company match (USA), and generous Pension (UK).
* Generous paid parental leave policy.
* Life milestone recognition & support.
* The Pursuit of Happiness Fund devoted to helping Crossmedians find their happy.
* Cell phone/tech reimbursement.
* Student Loan payment plan.
* Learning & Development and training programs.
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