About the Role
As the Field Account On Trade in the area, you will be accountable for creating value through driving sales and developing strategic relationships with key customers in the assigned area. You will create the legacy of Bacardi and drive key decisions that will significantly affect Bacardi’s full portfolio presence in the Italian On‑trade. Your deep commercial knowledge, ability to develop strategic relationships and lead and inspire a sales team will be key to your success in this role.
You will be responsible for delivering key revenue and commercial targets as determined by the Country financial plan.
You will build and maintain effective relationships with strategic customers for your channel.
You will be accountable for the implementation of the customer and shopper programs within your channel as agreed in the Country Integrated Activity Plan (IAP).
You will drive use of commercial excellence assets (e.g. Pictures of Success) and approach to activate our brands to influence consumers at the point of purchase.
You will identify opportunities for new business development and provide critical input into the development of category and channel plans.
You are an entrepreneur and a full portfolio thinker. You will drive a shared vision and winning team spirit among the sales teams. This role is varied and a large percentage of your time will be spent interacting with the local sales team’s members as well as key customers. You can expect extensive travelling within your area to stay connected to all stakeholders.
Key Accountabilities and Responsibilities
* Deliver results and excellence in execution
Deliver on key financial targets (NSV, Gross Margin, Overheads, Profitability, ROI, Value Share)
* Deliver on Pictures of Success, temporary activities and new business targets
* Deliver impact from channel and shopper marketing programs agreed in the Country IAP
* Understand customer strategy and how to leverage the Bacardi value proposition to grow mutual business
* Create effective long‑term relationships with strategic customers and key stakeholders to drive financial impact
* Input into key decisions to ensure Bacardi’s Route‑to‑Market approach is optimized
* Continuously work on maximizing the effectiveness and efficiency
* Create a winning culture
* Drive executional excellence through a strong, functioning and oriented agenda
* Work closely with the On‑trade Area Manager to build a shared sense of purpose among your teams
* Align all employees behind the targets and create a passion for winning in the organization
* Recognize accomplishments and behaviours in a timely manner
* Ensure all employees have knowledge of Bacardi history and culture
Measures of Success
* Performance: Achieve financial targets (revenue, profitability) vs. budget; achieve Pictures of Success targets
* Value share: Drive value share growth of key Bacardi brands in Key Accounts
* Commercial scorecard: Achieve goals defined in Commercial Scorecard and Country Capability Action Plan
* Customer: Achieve target customer satisfaction measures – Picture of success
* Employee engagement: Drive sustained improvement in engagement and enablement
Rewards and Benefits
* Competitive base salary
* Incentive bonus in line with variable plan
* Competitive local market benefits
* Competitive Pay Package
* Competitive Holiday/Paid Time Off and additional days offered (e.g., volunteer day)
* Retirement/Pension Plan
* Medical, Critical Illness, and Life Insurance
* Employee Assistance Programs
* Best‑in‑class, family‑friendly, and inclusive leave policies
* Flexible work arrangements (depending on role/office/site location)
* Access to e‑learning platforms and career development programs
* Travel discounts (e.g., hotel and car rental)
Disclaimer: Bacardi seeks talent from all backgrounds to bring diversity of thought, agility and capability to our organization across the globe. We promote a working environment where all employees are treated and rewarded fairly. We do not tolerate any form of discrimination that adversely affects individuals or groups on the basis of national origin, race, color, religion, sex, gender, sexual orientation, marital status, disability, age, and any other legally protected aspect of a person's identity.
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