About the role
This role is key to the successful launch and ongoing development of our new website. You will work closely with various teams to create engaging, persuasive, and SEO-optimised copy for our website that aligns with our new brand identity, tone of voice as well as content design best practices.
You will report to our Head of Digital Content and work closely alongside our Websites Manager, Head of Design, Digital Marketing Analyst and other designers and content specialists in our dedicated brand and essence team. This role will primarily focus on getting our new brand website ready for external launch. You will work alongside the wider team in an agile way to deliver the website in different phases over the course of the contract. Our goal is a best in class SaaS website with exceptional digital journeys and experiences for customer growth.
Main Responsibilities
Website copywriting: Manages and executes content creation for the key web pages needed for the launch and future phases of our new website. Ensures all content aligns with brand tone of voice and best practices in content design, meeting customer needs with clarity and precision.
Content redevelopment: Re-develops and re-writes existing web content, PDF and flyer content into engaging, web-friendly formats. Prioritises user experience by making information accessible, clear, engaging and easy to consume.
SEO optimisation: Optimises web content based on data-driven keyword research and user search intent, ensuring that SEO best practices support discoverability and alignment with search intent or user needs.
User insights: Analyses user research interviews to identify and address pain points, adapting these insights into the new content to better meet user needs
Content workflow management: Oversees the content workflow with other editors and Subject Matter Experts. Manages stakeholder input and continuously updates the content workflow plan to ensure smooth delivery.
Design collaboration: Works with the design team during the content audit/review process. Identifies design needs for each page and collaborate on the delivery of assets like graphics, photos, and illustrations.
Competitor research: Analyses competitor websites to identify content gaps and opportunities. Uses these insights to enhance our website content, continuously adding value beyond immediate user needs.Long form content development: Re-develops and re-writes copy for all of our pillar content to help ensure topical authority on the site. Collaborates with subject matter experts to combine insights from both Texthelp and n2y.
Long form content development: Re-develops and re-writes copy for all of our pillar content to help ensure topical authority on the site. Collaborates with subject matter experts to combine insights from both Texthelp and n2y.
Essential Criteria
* Educated to degree level (ideally in marketing. communications or journalism discipline)
2+ years’ experience of:
* Writing for the web, with proven ability to wireframe and create accessible, readable content
* Relevant B2B marketing experience
* Using data and metrics to both define and optimise content
* Understanding of search engine optimisation (SEO)
* Proficiency with tools such as SEMRush or AHrefs
* Strong content management skills, with the ability to juggle multiple projects and meet tight deadlines.
Desirable Criteria
* Understanding and interpretation of Google Analytics and Google Search Console
* Understanding of UX principles
* Using Prismic as a Content Management System (CMS)
What you bring:
Mindset and approach
* Comfortable working with data to inform and optimise your copy and content.
* Ability to work effectively with cross-functional teams, valuing diverse perspectives.
* Ability to think creatively and generate innovative ideas that stand out.
* Ability to manage multiple projects, meet deadlines, and thrive in a fast-paced environment
* Passionate about digital content with a deep understanding of how great storytelling and content strategy contribute to brand success
#J-18808-Ljbffr