No Relocation Assistance Offered
Job Number171382 : Surrey, England, United Kingdom
Who We Are
Colgate:Palmolive Company is a global consumer products company operating in over 200 countries specializing in Oral Care, Personal Care, Home Care, Skin Care, and Pet Nutrition. Our products are trusted in more households than any other brand in the world, making us a household name
Join Colgate:Palmolive, a caring, innovative growth company reimagining a healthier future for people, their pets, and our planet. Guided by our core values-Caring, Inclusive, and Courageous-we foster a culture that inspires our people to achieve common goals. Together, lets build a brighter, healthier future for all.
Location:
Woking, UK
Reporting to:
Digital Transformation Director
Why Work For Colgate Palmolive
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The learning and development opportunities:
You will refine your commercial mind:set and continue to learn new skills working closely with a cross:functional team giving you exposure to all local market departments.
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The challenge and variety:
You will operate in a fast paced operational environment, directly impacting the day:to:day performance of the business, with personal accountability for your business.
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The global experience:
You will have the opportunity to work with global brands, participate in global strategies with potential to develop your career internationally.
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The Colgate Values:
Caring, global teamwork and continuous improvement are integral to how we operate every day
Background and Job Purpose
Colgate:Palmolive is engaged in a strategic shift to omnichannel demand generation from a strategic, organisational, knowledge/experimentation and investment aspect, which impacts all our current and future marketing and business activities. To help fuel this transformation in Northern Europe, we are looking for a Digital Engagement and Brand Experience Lead to support new and ongoing digital engagement projects, reporting to the Digital Transformation Director.
The Digital Engagement and Brand Experience Lead is a key player in architecting our "Owned Ecosystem" and leading the charge in creating a seamless, always:on consumer journey. They will be responsible for managing multiple ongoing PR, social and contract projects requiring coordination with a broad set of stakeholders across Europe.
What you will do
As the Digital Engagement and Brand Experience Lead, you will be responsible for:
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Strategic Ecosystem Ownership:
Act as the strategic owner of the owned ecosystem, including Websites, Organic Social, PR, and Influencer strategies.
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Integrated PR and Influencer Strategy:
Lead a unified PR and influencer approach, leveraging coverage and assets as scalable content that feeds the entire omnichannel demand funnel.
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Paid Social Strategy:
Partner with our paid social agency teams to ensure efficient and effective paid strategies are developed and implemented across priority channels.
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Global Content Tool Governance:
Drive local implementation and adaptation of central tools from the Global Content Factory to CreativeX, ensuring local relevance while maintaining global efficiency and brand cohesiveness.
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Retail Media Integration:
Own the Retail Media Influencer and Paid Social strategy to ensure high:quality content drives consistent engagement and conversion across social and retail commerce platforms.
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Data:Driven Experience:
Partner with data leads to drive 1P data acquisition through owned channels and integrate social listening data with retail performance to link sentiment directly to conversion.
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Innovation and Efficiency:
Leverage AI tools to enhance content creation and analyse audience behavior for optimal posting and engagement.
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People Management:
Manage and s