Overview
We’re seeking an experienced SEO Outreach Manager to lead and execute off-page SEO strategies across all LiveScore Group brands. In this role, you’ll be responsible for managing campaigns and identifying outreach opportunities. You’ll build relationships with publishers and work with the Head of SEO to shape and deliver high-impact outreach campaigns.
LiveScore Group comprises LiveScore, LiveScore Bet and Virgin Bet, a fully owned ecosystem that merges sports media and sports betting. We value adaptability, teamwork, a fan-driven approach, and curiosity.
Key Responsibilities
* Develop and execute effective outreach strategies to build relationships with relevant blogs, sites and publishers.
* Evaluate linking opportunities through research, competitive analysis and third party SEO metrics.
* Work with internal teams (Brand, Social, Content, Affiliates) to align campaigns and content with link building objectives.
* Coordinate and monitor vendors, tracking performance metrics, link quality, and ROI to optimise overall link building efficiency.
* Monitor and report on the success of outreach campaigns and maintain an up-to-date link inventory.
* Execute campaigns and manage budget and invoicing process.
* Monitor and maintain the health of the existing backlinks and spot anomalies in the backlink profile.
Skills, Knowledge And Experience
* Proven experience in outreach strategies.
* Fluent in English with strong verbal and written communication; proficiency in additional languages is a plus.
* Strong understanding of off-page techniques, IPs, subnet analysis and key link quality metrics.
* Proficient in SEO tools such as Ahrefs, Majestic, Linkody and other SEO tools.
* Familiarity with Generative AI, LLMs, and the evolving search landscape shaped by AI-powered responses.
* Excellent problem-solving, time management and organisational skills.
* Ability to analyse the success of outreach campaigns and adjust strategy accordingly.
* Creative mindset with the ability to generate innovative outreach ideas.
What can we offer?
* Fridays Off: three-day weekend during a six-month trial starting 19th May; salary continued.
* Company Performance Bonus
* Flexible Working Arrangements where applicable
* Private Healthcare Scheme + Employee Assistance
* Enhanced Family Leave: up to 6 months at full pay and 6 months at half pay; Paternity leave: up to 4 weeks at full pay
* Subsidised Gym Membership
* Annual Travel Card Loan & Ride to Work Scheme
* Life Assurance (x3 salary)
* Contributory Pension Plan
* Virgin Family benefits
* Social events and in-office activities
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