Overview
Are you passionate about turning supporter generosity into sustained income that helps people with a learning disability live their lives to the full? Do you have experience running multi-channel fundraising campaigns and using data to improve performance? If so, we have a role for you to impact our growing Individual Giving programme.
We are looking for a Senior Individual Giving Officer to join our Public Fundraising team at Mencap. You will lead the planning and delivery of acquisition and retention campaigns across cash, lottery, regular giving, value exchange, raffle and payroll giving channels, working across face to face, direct mail, email, digital and telephone. You will work closely with colleagues in Legacy, Wills and Trusts, Community Fundraising and Challenge Events to deliver joined up supporter journeys that increase lifetime value and broaden our audience reach. Reporting to the Senior Individual Giving Manager, you will play a key part in delivering our Mencap 2030 strategy.
This is a permanent, full‑time position. We offer flexible and hybrid working arrangements, with a requirement to attend our London office for a minimum of two days per week. Occasional travel within the UK may also be required.
What you will do
* Lead the end-to-end planning and execution of direct marketing campaigns, including campaign schedules, briefs, copywriting, data checks, print and postage processing, finance processing and stakeholder management.
* Manage campaign budgets, monitor KPIs and report on performance, delivering activity on time and to a high standard.
* Build and manage complex data selections and automated email journeys, supporting the roll out of our new CRM and using insight to improve targeting and results.
* Keep the supporter at the heart of the journey by creating authentic, compelling stories and personalised donor journeys that drive repeat giving, upsell and cross sell.
* Work collaboratively with internal teams and external suppliers to ensure campaigns are aligned and executed effectively.
* Analyse campaign performance, adopt a test and learn approach and make data driven recommendations for improvement.
* Ensure all fundraising activity complies with GDPR, the Fundraising Regulator Code of Practice and Gambling Commission regulations. Support invoice processing, monthly management accounting, quarterly reforecasting and annual budget setting processes.
* Champion equality, diversity and inclusion in campaigns and across the organisation.
What you will bring
* Proven experience of planning and delivering multi-channel individual giving campaigns.
* Strong data and CRM skills, with experience of building selections and automated journeys.
* Excellent project management and stakeholder management skills, with attention to detail and the ability to manage competing deadlines.
* Strong copywriting and supporter communications skills, with a focus on storytelling and supporter care.
* Experience of monitoring and analysing campaign performance and using insight to improve results.
* Knowledge of fundraising compliance and best practice. A collaborative approach and commitment to equality, diversity and inclusion.
Why join us
We offer flexible working, generous holiday, a supportive learning culture and opportunities to develop your fundraising career. You will play a key role as we expand and improve our Individual Giving Program.
The advert will close on 26 April with initial interviews held via Microsoft Teams shortly afterwards. We reserve the right to close the advert early if we receive a high volume of applications or once a suitable candidate has been identified.
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