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Marketing & admissions leader: grow enrolments

Northampton
GDST (The Girls' Day School Trust)
Marketing
Posted: 20h ago
Offer description

Head of Marketing and Admissions at Northampton High School, Newport Pagnell Road, Hardingstone, NN4 6UU. Full time, permanent contract. Salary £40,605 - £49,587 (Grade 5 Support Staff).


Responsibilities

The Head of Marketing and Admissions will be a key member of the school team, leading the delivery of the marketing, communications and admissions plan at school level. With a clear focus on retaining and growing student numbers across all year groups, the role works closely with the Director of Marketing and the Head of School to implement initiatives, nurture warm customer relationships, manage resources effectively and ensure compliance with regulations.


Qualifications and Experience

* Proven experience in marketing, communications and admissions – experience in the education sector desirable but not essential.
* Demonstrable leadership and team management experience.
* Strong track record in project management and delivering results across multiple workstreams.
* Experience using CRM systems to support customer engagement, data analysis and conversion strategies.
* Experience working with digital and social media platforms, content creation and brand management.
* Experience managing external agencies and suppliers to deliver high‑quality, cost‑effective outcomes.


Benefits

* Competitive salaries and pay progression.
* Access to extensive professional development opportunities.
* Training grants for qualifications.
* Discount of up to 50% on fees for children at GDST schools.
* Generous pension schemes.
* Free life assurance benefit.
* Interest free loans for training, computer purchase and travel season ticket.
* Cycle to Work scheme.
* Competitive terms and conditions of employment.


Equal Opportunity Statement

The GDST is committed to diversity, inclusion and real change. We want every colleague to feel valued, respected and supported, and we actively welcome applications from all backgrounds and communities. We are equally committed to safeguarding and promoting the welfare of children. Applicants must be willing to undergo child protection screening appropriate to the post, including online searches, checks with past employers and the Disclosure and Barring Service.

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