Marketing Executive Legacy Acquisition (internal only)
Salary Grade D Contract type Permanent Hours Full Time Location Poole, Dorset, England Location description Hybrid between home and Poole Interview date 8 - 9 December Closing Date 04-12-2025 Reference 20785 Documents (please view all documents)
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Internal vacancy
The RNLI actively promotes continuous development within the organisation and is only seeking applications from current RNLI employees and volunteers at this time. If this position is not filled internally it may be re-advertised openly. #LI-DNI
About us
Our purpose is simple, to save lives at sea. Since the 19th century, our crews have been risking their lives to save those who are in danger of drowning.
We’re looking for a Marketing Executive to join our Legacy and In Memory Giving Marketing Team to specialise in the planning and delivery of campaigns. More specifically this executive will sit within our legacy acquisition pod and will work closely alongside our media agency to deliver acquiring legacy pledgers, intenders and enquirers through several different media channels. This team supports the RNLI by raising funds through gifts left to our charity in Wills. This is an important time for the RNLI’s Legacy fundraising team, with 6 out of 10 lifeboat launches funded by legacies this will be a key area of focus for the charity going forwards.
Your role
As a flexible Marketing Executive, you will be tasked with focus on the following areas:
3. Supporting Marketing Managers to deliver marketing campaigns, projects, and other fundraising activity
4. Campaign planning, briefing and administration on a range of offline and online channels, such as Press Ads, Inserts, DRTV, PPC and PMax.
5. Supporting on campaign delivery and briefing our in-house creative team and external media agency.
6. Building and maintaining excellent relationships with a wide range of stakeholders and volunteers
7. Understanding and interpreting data to help inform and develop marketing activities
8. Managing purchase orders and timely goods receipting invoices
About you
You’ll be an experienced and proactive Marketing Executive able to support the development and delivery of impactful, successful campaigns and fundraising activity across legacy fundraising.
To be considered for the role as our new Marketing Executive you will need:
9. Experience in planning and managing fundraising/marketing campaigns
10. Experience in print marketing for cold acquisition across a variety of channels, such as Press Ads and Inserts
11. Be capable of building strong and collaborative working relationships, both within the existing team but also with other teams and multiple stakeholders across the organisation
12. Proven experience of working across multiple projects to tight deadlines
13. To have excellent communication skills (both spoken and written)
14. An understanding of legacy fundraising (desirable)
So, as a Marketing Executive with a proactive ‘can do’ attitude, high attention to detail and excellent organisation skills, wanting to see and support our organisation’s aim to reduce drowning, this could be the role for you. Please apply via the button shown.